SOURCE: Flashtalking

Flashtalking

May 17, 2016 10:19 ET

Flashtalking Presents The Art & Science Sessions Tomorrow During Internet Week NYC 2016

Industry Luminaries, Brands and Top Agency Professionals Examine the Role Art and Science Play in Making Better Data-Driven Advertising

NEW YORK, NY--(Marketwired - May 17, 2016) -  Flashtalking, the leading global independent ad server and programmatic creative pioneer, along with industry partner Deloitte Digital, today announced the opening of its custom curated "Art & Science Sessions," to be held during Internet Week 2016 in New York City. Tomorrow's program includes keynotes by Scott Galloway of L2 and Alan Schulman of Deloitte Digital, and a full slate of informative sessions exploring the role art and science play in the new programmatic agenda and encouraging a burgeoning creative renaissance.

Amplifying the day's agenda, Flashtalking will share a preliminary look at proprietary industry research conducted with Deloitte Digital, which shines a light on buyer sentiment on the current state of data usage in creative and industry standards for integrity, gleaned through a large-scale survey and interviews conducted with major brands and agencies. Flashtalking also will announce the winner of its global "Dynamic Video Contest," which features strategic use of dynamic video in a brand campaign. The winners will receive a trip to Cannes Lions International Festival of Creativity.

"Our industry has made tremendous strides perfecting the technology that drives the real time media buying process and data-driven audience targeting," said John Nardone, CEO of Flashtalking. "With the level of science now in place, advertisers and their agencies can turn their attention to what we feel is the vital ingredient to better advertising: The art of telling stories with more creative, impactful, and accountable messages. Tomorrow's agenda examines our evolution, the relationship of art and science, as well as showcases phenomenal work being done by those leading the charge on the creative renaissance."

"The Art & Science Sessions" run from 8:30am through 4:30pm at The Knickerbocker Hotel in New York City's Time Square -- with cocktails and networking to follow at 7pm at Refinery Rooftop. Please review the agenda exploring the new programmatic agenda and the creative renaissance.

About Flashtalking
Flashtalking arms the world's best advertisers and their agencies with the same data-driven precision, measurability, and control over their advertising messages as they've come to depend on for their audience targeting and programmatic media buying. Our programmatic creative technology delivers the art and science behind the perfect message. We have evolved the ad server to be the single point of truth for advertisers, living at the digital crossroads where data activation, intelligent ad units, and unbiased measurement intersects with expertise, service, and a deep partner ecosystem. From our media agnostic platform advertisers can deliver the most arresting advertising messages in HTML5 across standard, rich, video, and DCO formats, on any device and in any channel. Born in the U.K., headquartered in New York, Flashtalking spans the globe with offices in San Francisco, Los Angeles, Chicago, London, Leeds, Cologne, Hamburg, Amsterdam, and Sydney. For more information, visit www.flashtalking.com.

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