September 17, 2008 18:29 ET

FLAVOUR...Gone! Youth Approve of Promise to Ban Flavours

OTTAWA, ONTARIO--(Marketwire - Sept. 17, 2008) - The organizers of the youth-led FLAVOUR...Gone! campaign enthusiastically approve of the election promise made today by Prime Minister Stephen Harper to ban flavours in tobacco products that appeal to children.

"This is what our campaign is all about!" says Sam McKibbon a student at Queen's University in Kingston Ontario. "We launched our campaign this past summer to get youth involved in asking the federal government to ban flavours in tobacco products so we are very pleased with this announcement."

"There can be no doubt that most of the flavoured tobacco products on the market today are aimed at a youth market" says Catherine Kiewning a student at Concordia University in Montreal Quebec. "The colorful packaging make the product look cool and harmless and we really hope that the federal government makes good on this promise to ban them."

Jeff Satchwill a student at University of Ottawa agrees with his FLAVOUR...Gone! team mates and adds " It is just plain wrong that the tobacco industry is allowed to make a product that looks, smells and tastes like candy and then market it in single packages that sell for less than a toonie - how can people not see that it is marketed to youth?"

Kweining, McKibbon and Satchwill all agree that it is important that all candidates involved in the current federal election campaign acknowledge this issue as one that is important to youth and make sure that a ban on flavoured tobacco products becomes law as soon as possible after the election.


Kweining, McKibbon and Satchwill are all graduate peer leaders of Ontario Smoke-Free Ontario Youth Action Alliance program in Ontario public health units and have gone off to their respective university careers as committed tobacco use prevention advocates. Flavoured tobacco products have been their concern for the past few years as they saw the use of the products grow in their peer groups. While summer students this past summer working at health units in their home communities they decided to design and launch a national on-line campaign to involve their peers in asking the federal government to ban flavours in tobacco products. Since their launch in Winnipeg at the end of July they have gotten support from youth groups across the country as well as MP's , NGO's and other health organizations. See www.flavourgone.ca

Contact Information

  • FLAVOUR...Gone! team
    Catherine Kiewning (Montreal)
    (514) 799-0244
    Sam McKibbon (Kingston)
    (613) 214-3217
    Jeff Satchwill (Ottawa)
    (613) 875-1857
    Website: www.flavourgone.ca
    If the youth are not able to answer their cell phone because
    of class schedules you can contact:
    Jennifer McKibbon (Dryden/Thunder Bay)
    1-807-221-9561 (cell)