SOURCE: ACH Food Companies, Inc.

ACH Food Companies, Inc.

October 16, 2012 10:34 ET

Fleischmann's® Simply Homemade® and Soleil Moon Frye Partner to Bring Fresh-Baked Bread to Your Table in Less Than an Hour

Pantry-Perfect Mix, Available in Four Varieties, Becomes Fresh, Homemade Bread in Three Easy Steps

OAKBROOK TERRACE, IL--(Marketwire - Oct 16, 2012) - Fleischmann's® yeast, the most trusted brand of yeast for more than 140 years, is launching the latest innovation in the baking aisle: Fleischmann's® Simply Homemade® No Knead Bread Mix. A new yeast bread mix that is ready in less than an hour, Simply Homemade® allows home bakers to prepare freshly baked bread in three easy steps -- just stir, rise and bake.

Fleischmann's® Simply Homemade® is the convenient, easy and fast way to make fresh, homemade yeast bread. Innovative and unique, Simply Homemade® features a prep-time of just 15 minutes and is ready to serve in less than an hour. The pantry-ready mix is the perfect way to prepare and serve warm, freshly made bread for every day meals and special occasions.

"We know homemade bread warms a home and brings people together," said John Lazowski, director of marketing for the Fleischmann's® brand. "We're excited to provide families with a more convenient way to experience the comfort and flavor of fresh, homemade bread."

Simply Homemade® is available in four delicious flavors -- Stoneground Wheat, Multi-Grain, Italian Herb and Country White -- so families can enjoy a variety of fresh, homemade breads.

Offering Simple Solutions with Soleil Moon Frye
To help support the launch of Simply Homemade®, entrepreneur, author, social media maven and mother of two Soleil Moon Frye, has partnered with the Fleischmann's® brand to officially announce the launch and share her simple solutions for busy moms who want to give their families the best.

"My family loves homemade food and great flavors, but baking from scratch sometimes isn't possible with our crazy schedules" said Frye. "I love that with Fleischmann's® Simply Homemade® bread mix, I can make fresh-baked bread with my family more often, and in less than an hour. We love to bake and it's a fun activity that my girls and I can share together in the kitchen."

Through her partnership with Simply Homemade®, Frye will share her tips and tricks for balancing busy schedules, keeping dinnertime fresh and easy, and making the most of family togetherness.

Lending Support for Share Our Strength®
In conjunction with the national launch of Simply Homemade®, the Fleischmann's® brand is honored to announce its commitment to helping end childhood hunger in America by supporting Share Our Strength® charity as an official No Kid Hungry® partner.

"No child should grow up hungry in America, yet more than 16 million children in the U.S. struggle with hunger," said Lazowski. "We're honored to be able to harness the power of baking to support the No Kid Hungry® campaign and help end childhood hunger in America."

The Fleischmann's® brand is asking families join in the battle by taking the No Kid Hungry pledge on our Facebook page, at www.Facebook.com/SimplyHomemadeMix. Beginning now and through 2013, Simply Homemade will donate $25,000 to directly support the No Kid Hungry campaign. This support will help connect children in need with than 250,000 nutritious and wholesome meals.

Fleischmann's® Simply Homemade® can be found in the baking aisle at retailers nationwide at a suggested retail price of $2.99. Each package makes one loaf and provides six to eight servings. For creative recipes, meal ideas or more information, visit www.SimplyHomemadeBread.com, and join our community at www.Facebook.com/SimplyHomemadeMix.

"No Kid Hungry" is a registered trademark belonging to Share Our Strength.

Contact Information

  • For more information, contact:
    Kate Hill
    OLSON
    312-577-1774
    e: KHill@Olson.com