SOURCE: Flexera Software

Flexera Software

October 12, 2010 08:00 ET

Flexera Software Announces Solutions to Help SaaS Providers Grow Revenues

Industry's First End-to-End Solution Delivers the Licensing and Subscription Management Needed to Stop Revenue Leakage and Deliver Greater Customer Choice in Cloud-Based Services

SCHAUMBURG, IL--(Marketwire - October 12, 2010) -  Flexera Software™, the leading provider of strategic solutions for Application Usage Management to application producers and their customers, today announced the immediate availability of licensing, subscription and entitlement management solutions to help SaaS providers stop revenue leakage, increase customer choice and grow SaaS revenues.

The very nature of SaaS offerings means that you have near immediate global reach, opening up a diverse variety of needs and potential abuse that must be confronted early and directly in order to achieve the desired revenue growth and market penetration. While many early stage SaaS providers focus on broad market adoption, as their market matures, revenue growth slows and these business challenges become more acute. 

Many SaaS providers have a "one size fits all" packaging and licensing which results in missed revenues. SaaS business models need to change on a dime to address a rapidly evolving market. And, industry reports indicate that SaaS providers are losing 40-60% of potential revenues to credential sharing abuse.

"While on-premises software has long suffered from piracy and lost revenue, SaaS providers are also at a risk of revenue loss due to the sharing of user credentials," said Amy Konary, Research Director, Software Licensing and Provisioning at IDC. "The ability to authenticate users based on their credentials and other identifying criteria will be essential for SaaS companies in order to protect against misuse."

To combat these issues, on-demand or SaaS providers need to integrate the right software licensing, subscription and entitlement management solutions to support their growth objectives. Flexera Software's FlexNet Producer Suite for Software Vendors is a broadly deployed and proven solution that enables SaaS providers to:

  • Define service bundles based on features
  • Define license models (e.g., concurrent use, annual, trials) and usage policies (e.g., varying length subscriptions)
  • Create entitlements for service bundles
  • Provision and de-provision SaaS users based on entitlements
  • Automate subscription management and up-/cross-sells
  • Gain customer insights on products used
  • Prevent credential sharing by augmenting user credentials with additional parameters

"Increasingly, software companies are becoming on-demand service companies," said Steve Schmidt, vice president of product management at Flexera Software. "As more of these companies adopt SaaS business models, they need proven solutions to flexibly package and price their offerings and automate the management of their subscriptions and entitlements. Flexera Software's proven solutions represent the first end-to-end solution to help SaaS providers grow their revenues."

More than 3,000 software producers and high-tech manufacturers depend on Flexera Software licensing, entitlement and compliance management solutions to protect, monetize and manage their software products. The capabilities to drive revenue growth for SaaS providers are now a core component of proven solutions such as FlexNet Publisher and FlexNet Operations.

About Flexera Software
Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance, optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions -- from installation and licensing, entitlement and compliance management to application readiness and enterprise license optimization -- to strategically manage application usage and achieve breakthrough results realized only through the systems-level approach we provide. Flexera Software is a privately-held company and an investment of private equity firm Thoma Bravo, LLC. For more information, please go to: http://www.flexerasoftware.com 

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