SOURCE: FlexShopper, Inc

March 11, 2014 08:00 ET

FlexShopper Engages Hayden IR

Launching Investor Relations Effort to Target and Expand Investor Reach

BOCA RATON, FL--(Marketwired - Mar 11, 2014) - FlexShopper, Inc. (OTCQB: FPAY), a financial technology provider, announced today that it has engaged Hayden IR, a fifteen-year old, highly-recognized national investor relations firm, to raise its visibility, strengthen its relationships with the investment community, and provide strategic corporate advisory services.

FlexShopper is a financial technology company that provides a payment and processing solution for retailers and etailers to enter into Lease-to-Own (LTO) transactions with consumers who want to obtain durable goods, but do not have sufficient cash or credit. FlexShopper also funds the LTO transactions by paying merchants for the goods and collecting from consumers under an LTO contract. The Company has developed patent pending LTO payment method technology that automates LTO transactions at check out on e-commerce sites.

FlexShopper and its online LTO products will provide consumers the ability to acquire durable goods, including electronics, computers and furniture, on an affordable payment-lease basis. Concurrently, etailers and retailers that work with FlexShopper may substantially increase their sales by utilizing FlexShopper's online channels to connect with consumers who want to acquire products on an LTO basis.

"Over the past year our FlexShopper team has built and launched our Lease-to-Own (LTO) solution around an innovative patent-pending technology which better enables retailers, etailers and the consumer. Our company is entering a very exciting phase as we look to take advantage of a market opportunity and execute upon a solid pipeline of strategic business," said Morry Rubin, FlexShoppers's Chairman and Chief Executive Officer. "We believe it is an appropriate time to retain a national investor relations firm to help us target and expand our investor audience and ensure we are communicating effectively with Wall Street. We look forward to working with the team of professionals at Hayden IR to execute this important goal."

With offices in New York, Phoenix, Minneapolis and Seattle, Hayden IR provides a comprehensive range of investor relations services to emerging growth companies. Hayden IR connects undervalued emerging growth companies with institutions, hedge funds, independent portfolio managers, buy-side and sell-side analysts, family offices, retail brokerage firms and accredited individual investors. Hayden's team of IR professionals draw from "Wall Street," finance, agency and media backgrounds and continuously strive to maximize the ongoing corporate visibility and market capitalization of clients though a comprehensive, multi-tier proactive program.

Stephen Hart, VP of Capital Markets Advisory, of Hayden IR, added, "FlexShopper represents a compelling value-add to retailers, etailers and consumers in the LTO sector, which is proven with $10 billion in traditional storefront sales. Management has proven success in growing publicly-traded businesses to over $140 million in revenue and near $200 million in valuation. FlexShopper is well positioned for continued growth over the next few years. The team at Hayden IR looks forward to articulating this opportunity to the professional investment community."

FlexShopper, Inc.
FlexShopper, LLC, a wholly owned subsidiary of FlexShopper, Inc. (OTCQB: FPAY) is a financial and technology company that provides the technology for retailers and etailers to enter into lease to own (LTO) transactions with consumers that want to obtain durable goods, but do not have sufficient cash or credit. FlexShopper also funds the LTO transactions by paying merchants for the goods and collecting from consumers under an LTO contract.

Forward-Looking Statements
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995.
Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and in Management's Discussion and Analysis of Financial Condition and Results of Operations sections of our most recently filed Annual Report on Form 10-K and our subsequently filed Quarterly Reports of Form 10-Q. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Except as otherwise required by the federal securities laws, we disclaim any obligation or undertaking to publicly release any updates or revisions to any forward-looking statement contained herein (or elsewhere) to reflect any change in our expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

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