June 18, 2008 10:10 ET

Flip for a Real Change in Organic Fashion

Do you know where your bag comes from?

TORONTO, ONTARIO--(Marketwire - June 18, 2008) -


Newcomer Flip introduces Toronto's first locally produced eco-friendly fashion totes. Now available at select retailers, these tailored totes are the inspired result of manufacturing processes that are entirely local, sustainable and ethical.

"Consumers now have the option of buying locally produced bags from Flip the same way they can buy local produce from a neighbourhood grocer," said Yee Ng, the founder of Flip. "There is a stronger connection to the integrity of the product when it's local."

Flip 2-in-1 totes are made of 100% certified organic cotton in a wide range of colours, produced with low-impact colour dyes; graphics are printed with non-toxic inks. Flip's reversible construction offers two distinct styles: whimsical graphics on one side and classic solid colour on the other. Special features also include convenient interior and hidden pockets.

Flip works exclusively with Canadian manufacturers and suppliers, including SYKA, Canada's only distributor of luxury eco-fabrics.

Flip tote bags are currently available at four downtown Toronto locations: Fresh Baked Goods, Heart On Your Sleeve, Green Is Black and Model Citizen.

About Flip. Flip strives to be Canada's "local bag company," embracing ethical manufacturing practices that are distinctly local. Flip's environmental and ethical commitments cater to the growing desire to seek a more sustainable lifestyle. Flip is a proud Independent Business Member of GET (Green Enterprise Toronto), contributing to a network of like-minded progressive businesses. Visit Flip online at http://www.fliptoronto.ca.

About Yee. Yee is a Toronto-based graphic designer who was motivated to start Flip in response to a lack of environmentally friendly fashion accessories that are made in Canada. Yee combines her social awareness and commitment to ethical labour practices with her passion for design to create a positive impact in the community.

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