SOURCE: American Greetings

American Greetings

April 07, 2016 10:06 ET

Flip the Switch on Birthday Excitement With New Light Me Ups™ Cards From American Greetings

CLEVELAND, OH--(Marketwired - April 07, 2016) - No birthday is complete without cake, candles and cards. Aside from getting their favorite flavor of cake and the correct number of candles, finding the perfect card to express your heartfelt birthday wishes is a wonderful way to let loved ones know how much you care. Acknowledging those near and dear to you in unique, inventive ways makes the celebration even more memorable and American Greetings is proud to be a leader in innovative social expression products. Light Me Ups™ is the latest bright idea from American Greetings to bring dynamic technology to the card aisle.

Looking for a really bright idea? The Light Me Ups collection of birthday cards features a fun surprise -- a music and light show just for you! Simply pull the mini-card out of its base and watch and listen as popular songs play along with colorful, synchronized lights. With sweet wishes inside every card, Light Me Ups are sure to brighten anyone's special day. Designs in this lively line of cards include a hula hut tiki bar, a grillin' & chillin' hot dog, a birthday sundae with bacon on top and a fabulous, fashionable purse.

"Helping consumers celebrate important life events is a responsibility we take seriously, and that means providing fun, imaginative new ways to make meaningful connections," said Carol Miller, vice president of corporate innovation at American Greetings. "Light Me Ups are a great example of how warm wishes combined with thrilling technology creates unforgettable additions to any birthday celebration."

As an industry leader in greeting card inventions, American Greetings has introduced more than 150 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver. 

Consumers can find Light Me Ups™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram

About American Greetings Corporation

As a leader in meaningful connections, American Greetings Corporation is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and ecards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

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