SOURCE: FlipKey

June 18, 2008 10:13 ET

FlipKey and Instant Software Partner to Create the Largest Collection of Vacation Rental Guest Reviews Online

FlipKey to Power Guest Reviews for Instant Software's 225,000 Vacation Rental Homes

BOSTON, MA--(Marketwire - June 18, 2008) - Instant Software -- the largest and leading supplier of software solutions and real-time online services to the Vacation Rental industry -- has selected FlipKey to power an integrated guest review management service. FlipKey -- the first and only independent reputation and guest review service built specifically for the vacation rental industry -- will provide a private label guest review portal connected to Instant Software's ISILink technology to enable Instant Software clients to automatically collect and publish guest reviews based on verified booking records.

"Instant Software understands the powerful impact guest reviews have in driving increased bookings -- both online and offline," said TJ Mahony, CEO of FlipKey. "By leveraging the FlipKey service, in conjunction with ISILink, Instant Software will enable its clients to more effectively compete against traditional vacation lodging accommodations, namely hotels, which have long benefited from the increased consumer confidence and information that online guest reviews provide."

Vacation home rentals are quickly becoming the lodging option of choice for many vacationers. Vacation rentals provide vacationers superior amenities, more personal space, ideal locations and often lower prices compared to hotels. However, concern about whether or not the vacation home is as advertised and about available guest services has discouraged adoption. According to a recent FlipKey.com study conducted in partnership with Compete, Inc, 78% of vacationers indicate they are significantly more likely to rent a vacation home if they can read a review of a prior guest.

Instant Software clients will be able to collect, manage and publish guest reviews through FlipKey in July '08. Guest review content will then be available for consumers to view directly through the vacation rental manager's websites, FlipKey.com and other Instant Software marketing distribution partners.

"Guest reviews help increase the predictability and highlight the advantages of the vacation rental experience," said Ted Miller, COO Instant Software. "We selected FlipKey to power our guest review solution because FlipKey not only provides a best-in-class solution, but also allows the guest review content to live across the internet. The combination of the FlipKey service and ISILink will enable Instant Software clients to opt-in to a powerful and automated process to gain a competitive advantage and convert more guests, all at no cost."

About Instant Software

Instant Software Inc. (ISI), is the nation's leading provider of vacation rental management software, real-time online reservation and distribution systems and related services. The Instant Software product portfolio includes First Resort™, PropertyPlus™, Entech™, V12.NET™ and ISILink™. ISI has installed software at more than 2,000 property management companies and vacation rental resorts throughout North and Central America and the Caribbean. The company, which was the first in the vacation rental industry to bring real-time booking, serves more than 225,000 vacation rentals and provides more software solutions for more companies than any other in the USA.

For more information visit www.instantsoftware.com

About FlipKey

FlipKey is a community driven travel service that helps consumers find trusted vacation rentals throughout the world, by providing real reviews of verified vacation rental properties. FlipKey believes reputation, trust and feedback from past guests are the best resources to ensure consumers find the ideal vacation home.

FlipKey is available today at www.flipkey.com.

Contact Information

  • Contact:
    Kendra Boccelli
    Boccelli & Co. for FlipKey
    Office: 978.499.0844
    Mobile: 617.645.3205
    Email Contact