May 01, 2014 09:00 ET

FLIPT Launches Out of Stealth With Property Investment Site; Makes Zillow Look Like a Fixer-Upper

Site Uses Machine Learning Technology to Help Homebuyers and Investors Decide if It's Time to Fix & Flip, Buy & Hold, or Rent Out

SEATTLE, WA--(Marketwired - May 1, 2014) - FLIPT (, a provider of real estate technology solutions, today announced the launch of a property investment site and decision-making engine that fundamentally changes how home buyers and investors find and sell houses online. FLIPT includes an inventory of hundreds of thousands of residential properties, providing key insights and scoring methodologies that match consumers with properties based on their unique desired outcome: Fix & Flip, Buy & Hold or Rent. The cross-platform tool is for homebuyers and property investors, as well as real estate agents looking to engage with consumers in a more targeted and relevant way. Moving beyond a basic marketplace, FLIPT doesn't just display real estate data -- it makes sense of it.

According to the National Association of Realtors, 90% of homebuyers start their search online. With more than 300 million people accessing real estate websites each month on desktop alone (as reported by Experian Marketing Services), FLIPT taps into a robust market of online buyers and sellers who want access to more than simple home listings -- they require facts and data-driven analysis to make their real estate decisions. Where other sites fall short, FLIPT provides an additional layer of analysis and regularly updated FLIPT Scores, grading a home's investment potential from 0-100. The complex algorithm, developed with machine-learning capabilities, interprets a mixture of publicly available and proprietary data to determine how a consumer can best profit from a specific property. FLIPT assesses three areas of real estate investment opportunities, including:

  • Fix & Flip -- Predicting the short-term investment potential of a home. The score takes into account the location, foreclosure status, condition and age of the property to determine the potential return on investment of a quick turn-around project. 
  • Buy & Hold -- Calculating a property's potential appreciation value over an extended period of time, incorporating data on current residential home values and speed of appreciation for the area and type of home to provide the composite score.
  • Rent Out -- Estimating rent and cash flow potential crossed with specific details on demographics, property location, and number of bedrooms to determine the home's rental potential.

"Like the CarFax for real estate, FLIPT arms buyers and sellers with valuable analytics that can't be found on other real estate sites," said Andrey Nokhrin, CEO of FLIPT. "As a young entrepreneur, I have experience on both sides of the picket fence -- growing a real estate and property management company and purchasing my first home. FLIPT was inspired to help the millions of people like me, looking to make the soundest real estate decision for their financial futures."

In addition to FLIPT, the company also provides FLIPT Pro, for real estate agents. The subscription-based site puts experienced local agents in direct contact with FLIPT users when they are ready to take the next step in the purchase process. Combining the latest innovations in big data analytics and online marketing strategies, FLIPT Pro was built with the belief that every realtor deserves an effective marketing platform that provides quality leads.

FLIPT's cross-platform approach includes two iOS mobile apps across their realtor and consumer-focused products. FLIPT® is designed with the on-the-go real estate agent in mind, helping to calculate a home's return on investment potential. On the consumer side, FLIPT Top Picks taps into FLIPT's inventory of hundreds of thousands of properties to highlight the best real estate investment opportunities in the area.

"Knowledge is power, especially when it comes to big ticket items like a home purchase or property investment," said FLIPT angel investor, Rudy Gadre. "The timing is right for FLIPT -- buyers have never been more tech savvy, and the housing marketing is making a huge comeback where data-driven decision making could save a consumer thousands of dollars."


FLIPT ( represents the smartest real estate investment decision-making engine, including online tools to research homes and find top investment properties. FLIPT innovates how people approach real estate, allowing investors and home-buyers to connect with trusted real estate professionals while saving thousands and ensuring the quality of their investment. Born in the Seattle real estate technology hotbed, FLIPT is funded by super angel Dave McClure, Facebook former legal counsel Rudy Gadre and Isilon co-founder Sujal Patel among other well-known venture capital firms.

Contact Information

  • Media Contact:
    Michelle Isacson
    Barokas PR for FLIPT
    Email Contact
    (206) 264-8220