SOURCE: Mocean Mobile

Mocean Mobile

May 23, 2011 08:00 ET

Flirtomatic Scores With Mocean Mobile's Industry-Leading Mobile Ad Serving Platform

Top Social Site Taps Mocean Mobile as the Only Complete Solution Able to Effectively Handle Their Mobile Inventory

NEW YORK, NY--(Marketwire - May 23, 2011) - Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, today announced that Flirtomatic, the leading online and mobile social networking service with 4.5 million registered users globally, will be using Mocean Mobile's innovative mobile ad serving technology in all markets across the world.

Mocean Mobile will enhance Flirtomatic's ability to reach their advanced user base with a complete mobile advertising solution that offers an unrivaled assortment of advertising options, including user-generated and house ads, premium placements, performance campaigns, mobile-specific targeting, and gender targeting, among others. Furthermore, the mobile social network company chose Mocean Mobile as their technology partner for its flexible support of rich media formats.

"We are excited to engage Mocean Mobile in the expansion of Flirtomatic's offerings for brand marketers who want to reach out to our 2 million US registered users and our additional 2.5 million strong global customer base as well," said Will Proops, Head of Global Sales at Flirtomatic. "Mocean Mobile's extensive experience in serving successful mobile advertising campaigns will help us broaden our offerings for vendors interested in advertising on Flirtomatic."

Flirtomatic currently serves more than 600 million ads every month over their network of offerings, including placements on the mobile Web and their various applications. To that end, the company required a platform that can support the high frequencies they were experiencing, quickly and efficiently, especially during peak hours of the day.

"With Mocean Mobile's capabilities and Flirtomatic's advertising goals, this is really a great fit," said Mocean Mobile's CEO, Dave Gwozdz. "We can provide Flirtomatic with an ad serving platform complete with solid campaign management tools and third party rich media integrations to allow for engaging, creative ad units on their mobile content."

Flirtomatic was named the No. 1 mobile dating site in the US, according to a study by the mobile measurement company Ground Truth. In 2010 and 2009, Flirtomatic received the Best Social Media, Mobile Entertainment Awards, and the Best Use of Mobile and Grand Prix title at the 2009 NMA Effectiveness Awards.

Mocean Mobile is the leading independent mobile ad serving and analytics platform, currently managing billions of ads for mobile websites, ad networks and applications. Mocean Mobile is a subsidiary company of Mojiva, Inc.

About Mocean Mobile
Mocean Mobile created one of the first technology platforms that streamlines publishers', developers' and app stores' mobile revenue opportunities by giving them the ability to serve display ads to all mobile devices including smart phones, tablets and netbooks. Mocean Mobile integrates with the top rich media technology platforms to ensure that publishers have capabilities to run the most engaging and comprehensive creative ad units on their mobile sites. By integrating with the majority of 3rd party networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state of the art direct sales campaign management with ad network mediation for the mobile world. Created in 2009, Mocean Mobile is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, and AdMob, with more than 100 years of collective experience in mobile marketing and technology. It operates under parent company Mojiva Inc., which has a total of $10 million venture funding from Pelion VP and Bertelsmann Digital Media.

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