April 21, 2011 07:05 ET

Flit Trips Are Giving Retailers a New Way to Inform and Inspire Fans and Followers

Powering Facebook and Twitter Posts With Trips Drives Higher Engagement and Product-Page Views for Social Commerce

SAN FRANCISCO, CA--(Marketwire - Apr 21, 2011) - The top 500 US online retailers together have over 140 million fans and followers. Keeping this demanding audience supplied with relevant and engaging posts is a growing challenge.

Flit Trips™ provide retailers with a new and easy way to create engaging experiences using their existing product pages. A trip combines a series of selected product pages with commentary. They provide shoppers with helpful advice and pointers while giving them the freedom to browse directly in the retailer's website. Flit has powered hundreds of different trips covering a wide range of product categories from fashion, to electronics, to home goods.

Boston Proper is a leading direct-to-consumer retailer of women's high-end apparel. Online sales represent 70% of the total. Boston Proper is using Flit Trips as part of their active Facebook and Twitter campaign to provide shoppers with a deeper level of branded content and engagement.

"Flit Trips let us give our fans greater insight into new apparel and accessory releases as well as share fashion tips on a specific product; right down to fit, color, even texture," said Margaret Moraskie, Senior Vice President of Marketing for Boston Proper. "A trip for our Spring Nautical collection let us illustrate in an intimate way how Boston Proper is redefining the look with modern interpretations."

"We are often told that the trip experience is like having your own personal shopper," said Adrian Lall, Founder and CEO of "Trips are providing shopping inspiration and discovery in a very natural way while making it easy to purchase right there in the store site."

Trips can be created and shared in under 15 minutes using Flit's free online trip creator tool. The combination of interactivity and narrative makes trips highly engaging with each trip visit generating an average of over four product-page views -- much higher than standard landing pages.

Example trips and more information can be found at:

About Boston Proper
Boston Proper is a leading direct-to-consumer retailer of women's high-end apparel that generates and accessories based in Boca Raton, Florida. Boston Proper provides unique, distinctive fashion designed for today's independent, confident and active woman. Visit the website at:

About powers e-commerce discovery through its patent-pending Direct Search and Flit Trips platforms. Direct Search provides consumers with single-click search across more than 800 leading retail brands. Flit Trips allow the creation of engaging web-wide trips that inform and inspire shoppers. Visit the website at:

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