SOURCE: Flite

Flite

March 05, 2014 13:00 ET

Flite Announces Partnership With Atlas to Offer Industry's Leading Multi-Screen Rich Media Platform for Display Advertising

Integration Creates End-to-End Workflow as a Complete Turnkey Solution

SAN FRANCISCO, CA--(Marketwired - Mar 5, 2014) - Flite, the multi-screen advertising company, today announced a partnership to offer Atlas customers an innovative new solution for display advertising. This partnership brings the Flite Design Studio, with its real-time content advertising features, into the Atlas ad-server solution. Flite is one of the first vendors Atlas has partnered with via a direct API integration.

This combined offering streamlines the ad creation and campaign management processes for brand advertisers. Leveraging a deep integration between the two platforms, the partnership delivers a complete turnkey solution that is unique to the industry. It provides an end-to-end workflow from creative development to trafficking and metrics.

Advertisers who use Atlas now have access to Flite's award-winning Design Studio HTML5, a web-based design tool for building HTML5 and Flash ads for both desktop and mobile. The intuitive drag-and-drop interface circumvents the need for programming, as advertisers can easily stream in articles, image and video content, social media, and more, to create real-time and content-driven interactive ads. By combining Flite's cloud-based creative tools and Atlas's ad serving and deep analytics capabilities, advertisers can now use Flite to build dynamic ads, traffic them through Atlas, and fully capitalize on robust metrics reporting across an entire campaign.

This partnership offers a unique set of capabilities to digital advertisers:

  • Seamless integration between Flite's creative studio and Atlas's ad server and analytics
  • Multi-screen support with HTML5 ads that work across both mobile and desktop environments
  • The ability to easily stream dynamic and social content -- including videos, Facebook, Twitter, image galleries, and more -- into ads
  • Live updates to ads without having to retraffic tags
  • Comprehensive reporting, including deep engagement metrics

"We're excited to bring Flite's creative studio to Atlas's robust trafficking and analytics platform for advertisers," said Will Price, CEO of Flite. "The integrated offering empowers marketers to embrace the most effective approaches, including real-time marketing, for delivering engaging, content-rich digital advertising for a multi-screen world."

"Our partnership with Flite combines Atlas' ad serving and comprehensive analytics with Flite's innovate, rich ad formats and creative tools," said Erik Johnson, Head of Atlas. "Working together will allow our clients and agencies to employ richer ad experiences as well as streamline both workflow and operations. We look forward to working with Flite to drive value to the advertiser, agency, and ultimately the ecosystem."

"Today's agreement brings us closer together in a way that benefits Atlas and Flite, particularly with the agency and marketer clients we serve," said Giles Goodwin, President of Product and Technology at Flite. "Atlas, with the momentum and market footprint of Facebook, is poised to massively disrupt the digital advertising ecosystem. We're thrilled to be their rich media partner."

About Flite
Flite is the leader in multi-screen advertising, delivering ad innovation at scale to the world's top publishers and brands. Marketers use the self-service Flite Platform to reduce the complexity and cost of delivering differentiated ad products that engage their audiences. The Flite Platform serves, updates, and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale. Flite enables marketers to be agile, and respond immediately to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Based in San Francisco with offices in New York City and Chicago, Flite is backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, NCD Investors, Harrison Metal, Condé Nast, and Iris Capital. For more information, please visit www.flite.com or follow us on Twitter: @flite.

About Atlas
Atlas is an ad server and measurement platform for marketers and agencies, providing one place to create, deliver optimize and measure the effectiveness of their digital advertising campaigns. Atlas' approach provides the insights advertisers need to reach and engage more people more effectively, and offers an open platform for integrated solutions via the Atlas Partner Alliance. Atlas operates in more than 24 markets globally and has dedicated support teams throughout the Americas, EMEA and Asia-Pacific -- focused on delivering strategic and creative solutions to match our clients' ambitions.

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