November 05, 2013 09:00 ET

Flite Announces the Launch of Design Studio HTML5

Flite's Cloud-Based Studio Represents the First Real-Time Design Tool for Advertising in a Multi-Screen World

SAN FRANCISCO, CA--(Marketwired - Nov 5, 2013) - Flite, the multi-screen advertising company, today announced the availability of Design Studio HTML5, a web-based design tool for building ads that will run on all devices and screens. This free real-time design tool gives interactive designers, creative agencies, publishers and advertisers the most intuitive toolset for today's mobile and display advertising landscape.

Although device usage has continued to shift in favor of tablet and mobile, and the technology behind digital media has increasingly moved from Flash to HTML5 over the last several years, the popularity of HTML5 content has only now reached a tipping point. Mobile devices today enjoy similar usage patterns as desktop and laptop computers, and the vast majority of today's browsers and operating systems support HTML5. What has been lacking is a single web-based platform for advertisers to create HTML5 ads and have them run on any device. With companies like Google and others starting to offer products that address this need, Flite's Design Studio HTML5 is leading the pack, in terms of features, flexibility and device support.

"The release of this multi-screen design studio is the solution that our clients and the market have been asking for," said Will Price, CEO of Flite. "With powerful features such as Adobe® Photoshop® and Adobe® Illustrator® SVG file import, Design Studio HTML5 is truly a modern web design tool. It allows designers to build the most interactive mobile and display ads for today's devices. We're excited to offer access to Design Studio HTML5 for free."

"With consumers leading the way to screen convergence, our teams will be able to leverage Flite to power the next generation of multi-screen, consumer led communication," said Lisa Weinstein, President, Global Digital, Data and Analytics at Starcom MediaVest Group. "Design Studio HTML5 further unlocks the potential for publishing real-time content and brand stories for our clients, irrespective of device and screen."

Using a cloud-based tool with a familiar and intuitive interface, clients can easily assemble interactive ads with a number of built-in connectors to popular web-based services like Facebook, Twitter and YouTube, and innovative niche services like Channel Intelligence, StyleCaster and Bazaarvoice. Flite's HTML5 ad creative can render on all popular devices, and can be updated at any time without issuing new tags.

"We are excited about Design Studio HTML5," said Tanvir Haider, Associate Director of Multimedia Development at Condé Nast. "It is incredibly valuable for us to create digital advertising units that work across all devices and screens. It gives us the flexibility to be more user-centric in our advertising, instead of device-centric. Flite's Design Studio HTML5 allows us to embrace the future of digital advertising today."

Compared with competitive offerings, Design Studio HTML5 has an easier to use UI, a straightforward installation and trafficking of HTML5 content, live update capabilities without reinstalling code, multi-user collaboration in the design process, and better cross-browser/cross-device support.

While creating multi-screen advertising is the primary use of the platform, Design Studio HTML5 can also be used to develop a wide array of digital creatives, including interactive mockups and streamlined RFP/RFI submissions. Design Studio HTML5 is a free tool that any designer can use to take advantage of its powerful functionality.

For more information or to sign up to use Design Studio HTML5, visit

About Flite
Flite is the leader in multi-screen advertising, delivering ad innovation at scale to the world's top publishers and brands. Marketers use the self-service Flite Platform to reduce the complexity and cost of delivering differentiated ad products that engage their audiences. The Flite Platform serves, updates, and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale. Flite enables marketers to be agile, and respond immediately to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality. Based in San Francisco with offices in New York City and Chicago, Flite is backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, NCD Investors, Harrison Metal, Condé Nast, and Iris Capital. For more information, please visit or follow us on Twitter: @flite (

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