October 03, 2013 09:00 ET

Flite Certifies First Creative Partner on Its Platform

Certification of Services Leader, Theorem Inc., Expands Capacity for Ad Creative Development With Flite

SAN FRANCISCO, CA--(Marketwired - Oct 3, 2013) - Flite, the paid media publishing company, today announced that Theorem Inc., the global leader in online creative production, is the first partner to be certified to build content-rich interactive ads on the Flite Platform. In response to burgeoning demand for the company's content-rich, interactive multi-screen ads among its brand, agency, and publisher clients, Flite has developed a certification program to enable firms like Theorem to assist with mobile, tablet and display ad creation.

Using Flite, clients can publish and distribute marketing content into digital advertising at scale. The Flite Platform enables real-time updates to live campaigns, allowing customers to update content in their mobile, tablet and display ads as quickly and easily as they would for their websites or social media.

To help meet increasing demand for Flite ad units, many clients have turned to third-party providers for ad development support. Theorem's massive team of 200 designers and developers has been trained to build ads for Flite's extensive and growing client base. The Flite Certification process trains teams of designers to use the company's Ad Studio to assemble ads using brand assets, such as videos, social media streams, and photo galleries, and the latest web and mobile functionalities. Ad Studio's simple ad building interface resembles popular creative tools like Adobe Photoshop.

"Theorem provides Flite with global scale to our operations," said Will Price, CEO of Flite. "As Flite business continues to grow exponentially, the Flite Certification seal allows us and our clients to expand our ability to build and traffic engaging, content-rich ads for web and mobile environments. We're thrilled that Theorem's certification takes our bandwidth to the next level, and we look forward to certifying even more partners as demand grows."

Theorem's rich media and mobile ad design teams have built a number of campaigns with many more campaigns in their pipeline.

"With a global footprint and an enormous team of designers, developers, and ad operations specialists, Theorem is in an excellent position to lend its ad building capabilities to Flite clients. The training process was simple and straightforward, and we look forward to putting our creative talents to use at a much larger scale," said Jay Kulkarni, Theorem Inc.'s founder and CEO. "Flite Certification provides us access to a large, and growing, pool of creative work."

The Flite Certification seal is granted to creative partners whose design teams have undergone the training necessary to build display, mobile and tablet ad creatives efficiently for clients. Flite plans to expand its Certification program to match the growing demand for third-party ad building.

About Flite
Flite is the leader in paid media publishing, delivering ad innovation at scale to the world's top publishers and brands. Marketers use the self-service Flite Platform to reduce the complexity and cost of delivering differentiated ad products that engage their audiences. The Flite Platform serves, updates, and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale. Flite enables marketers to be agile, and respond immediately to real-time performance metrics and daily events by updating their paid media creatives with relevant content and functionality.

Based in San Francisco with offices in New York City and Chicago, Flite is backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, NCD Investors, Harrison Metal, Condé Nast, and Iris Capital. For more information, please visit or follow us on Twitter at

About Theorem Inc.
With over 1200 employees spanning the Americas, Asia and Europe, Theorem, Inc. is a global leader in creative services, media operations, reporting and analytics to over 200 leading agencies, publishers, networks, technology providers, and brands. Theorem delivers on its vision to be a domain expert in the digital marketing space and provider of world class service. For more information, visit or call 973-665-1700 x207.

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