October 02, 2012 09:00 ET

Flite Launches Touch Ad Studio for Mobile Ads

Flite Becomes the First Platform Provider to Offer Both Web and Mobile Premium Ad Products

SAN FRANCISCO, CA--(Marketwire - Oct 2, 2012) - Flite, the ad innovation company, today announces the launch of Touch Ad Studio, a revolutionary new creative platform for building ads optimized for iOS devices. 

The launch cements Flite's status as the # 1 provider of premium ad product solutions in the marketplace. With the release of Touch Ad Studio, Flite becomes the first platform provider to address both web and mobile premium ad product requirements, enabling the world's top publishers to work with a single platform provider to realize value and drive differentiation across mediums.

Touch Ad Studio ads runs on both mobile web and in apps. It features the same great intuitive user interface as Flite's award-winning Desktop Ad Studio, including a robust metrics suite, real-time updates, and third-party app integration.

As mobile devices become increasingly popular, traditional web publishers are experiencing a significant increase in traffic coming from mobile. But mobile inventory commands a reduced CPM compared to desktop inventory due to the restrictive nature of the smaller form factor, meaning that publishers are experiencing a reduction in revenue for their inventory overall. 

Touch Ad Studio addresses this challenge by allowing publishers to create innovative, engaging ad products specifically designed for mobile environments. Touch Ad Studio empowers these publishers to create rich ad experiences with animations, API-driven content in components, and real-time creative updates. This allows publishers to increase the value of their mobile inventory to remain competitive.

"In some cases, 30% of a publisher's traffic is coming from tablets. Publications are suffering from low revenue per mobile page and need a platform to deliver premium mobile ad solutions," said Will Price, CEO of Flite. "Touch Ad Studio empowers publishers to add value to their burgeoning mobile inventory with innovative mobile ad products."

"Wikia is excited to deploy Flite's Touch Ad Studio to help meet the growing demand for our video and mobile audiences," said Adam Carey, Senior Director of Ad Operations at Wikia. "We're poised to offer the full force of Flite's innovative ad products in a critical Q4 holiday season."

"We've seen a significant portion of our traffic coming from mobile devices over the past 12 months, with a meaningful percentage from tablets and iOS devices," said Mark Howard, Senior Vice President, Digital Advertising Strategy at Forbes. "Improving the value and quality of our mobile inventory is critical in light of recent trends."

The initial version of Touch Ad Studio will support iOS with Android soon to follow.

For more information about Flite Touch Ad Studio, please visit

About Flite
Flite delivers ad innovation at scale to the world's top publishers and brands. Marketers use Flite's SaaS Platform to reduce the complexity and cost of delivering differentiated ad products that engage their audiences. The Flite Platform serves, updates, and measures advertising in real-time and integrates web applications directly into online ad units fueling digital advertising innovation at scale. Based in San Francisco with offices in New York City and Chicago, Flite is backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, NCD Investors, Harrison Metal and Conde Nast. For more information, please visit

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