February 29, 2012 09:00 ET

Flite Revolutionizes Display Advertising for a Real-Time, App-Driven World

SAN FRANCISCO, CA--(Marketwire - Feb 29, 2012) - Flite, the advertising effectiveness company, today unveiled Flite Platform 3, which revolutionizes display advertising for today's real-time web. Flite Platform 3 enables two fundamental innovations: real-time updates to live campaigns, and the ability to integrate web applications directly into online ad units, resulting in a 600% increase in advertising effectiveness. Flite Platform 3 is the most advanced display advertising platform with more than 750 new features and 100 new developer tools and APIs. Flite Platform 3 includes Flite Ad Studio, the most innovative cloud-based ad development studio, Flite Hub, the world's first app store for ads, and Flite Metrics, the industry's most comprehensive real-time online advertising analytics tool.

"Brand advertisers are focused on dramatically increasing the cadence, relevance, and functionality of their messages in market. Brands want to update their online ads with the same speed and ease by which they update their social fan pages," notes Will Price, CEO of Flite. "What's advertising effectiveness? It is the ability for online marketers to create real-time competitive advantage by moving the cadence of brand messages in display ads from monthly to daily and by delivering critical marketing applications directly in online ads."

Rishad Tobaccowala, Chief Strategy & Innovation Officer at Vivaki, said, "In a world of Twitter, Facebook, Google+, and other social platforms, marketing will increasingly resemble political campaigns with brands mobilizing and incentivizing their advocates to market to their friends and communities. To do this many companies will recognize that the key challenge is not just to develop a Facebook presence but also to update the corporate communications, legal, and marketing infrastructure of their organizations and those of their partners. Flite is one of the companies that VivaKi and our Clients look to for the technology and infrastructure needed to address today's key brand marketing challenges."

Flite Ad Studio is the world's best web-based, cross-platform ad development studio. Flite Ad Studio massively decreases the time and cost associated with online advertising development. Flite Ad Studio empowers the industry's top creative talent to move from concept to live ad in hours, not days, all via the cloud. Flite Ad Studio offers a component-based approach to building ads, an online user experience that rivals desktop creative tools, and supports updating ad content and ad creative in real-time.

Flite Hub is the first app store for display advertising, enabling advertisers to program display ads with the web's leading marketing applications, such as PayPal, Expedia, LinkedIn, LivePerson, and ePrize. Flite Hub offers customers, for the first time, the ability to integrate online advertising directly with the same applications that power brand websites. Flite Hub includes a web-based component builder, easily allowing third party applications developers to create apps for display advertising.

Flite Metrics is the industry's most comprehensive real-time online advertising analytics suite. Today's advertisers invest significant effort and cost in order to access metrics that go beyond just impressions and click-through data. With Flite Metrics, advertisers can access advanced metrics by default through powerful web-based dashboards, including deep analytics, real-time metrics, version reporting, and A/B instrumentation and analysis. "Flite Metrics allows advertisers to measure performance and optimize ad campaigns in real-time, allowing them to increase brand goal success rate," notes Giles Goodwin, Co-founder and President.

"Forbes leverages Flite to sell highly-differentiated ad products to our key brand customers," said Mark Howard, SVP, Digital Ad Strategy, Forbes Media. "Flite Platform 3 is an integral part of our sales strategy and Flite Ad Studio allows us to build display ads in the cloud, using components that pull in the best content from both Forbes and the web. In addition, Flite allows us to streamline the processes to create the best ad products out there."

Flite Platform 3 is available to all existing and new customers. For more information and to start using Flite today, please visit

About Flite
Flite is the advertising effectiveness company. The Flite Platform improves online marketers' effectiveness by enabling real-time updates to live campaigns and by integrating web applications directly into online ad units. The Flite Platform is a fully web-based platform that includes Flite Ad Studio, the world's first real-time cross-platform ad development studio, Flite Hub, the world's first app store for ads, and Flite Metrics, the industry's most comprehensive real-time online advertising analytics tool. Based in San Francisco with offices in New York City and Chicago, Flite is backed by Sequoia Capital, General Catalyst Venture Partners, Hummer Winblad Venture Partners, NCD Investors, and Harrison Metal. For more information, please visit

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