SOURCE: FlixMaster


July 17, 2012 14:30 ET

FlixMaster Launches the Future of Interactive Online Video at Fortune Brainstorm: TECH

First-Ever Truly Comprehensive Production Platform Now Offers Free Accounts for All Users

ASPEN, CO--(Marketwire - Jul 17, 2012) - Fortune Brainstorm: TECH -- FlixMaster (, the first user-driven online video platform that radically changes the video experience for producers and viewers alike, made its public launch today at the Fortune Brainstorm: TECH conference, demonstrating its game-changing technology and announcing a "freemium" service that allows anyone to use FlixMaster at no cost. The applications for the FlixMaster platform are nearly infinite, spanning from individual to commercial uses -- all made more compelling and engaging by FlixMaster's unique ability to make video non-linear, participatory and social. The FlixMaster platform has already been adopted by USA Network for an interactive online video prequel created for the network's hit TV series Covert Affairs.

FlixMaster is the only interactive editing platform that combines the following features to offer an end-to-end video creation experience:

  • Cloud-based
  • Simple, visual branching video creation
  • Free to build, free to publish
  • Instant project updates via drag-and-drop map editor
  • Player API
  • Social Sharing
  • Powerful Analytics
  • Built in HTML5

"Our goal is nothing short of creating a new minimum standard for online video -- one which will radically change the online video creation and viewing experience," said Erika Trautman, CEO and Co-founder of FlixMaster. "Video has fallen short of its full potential for far too long. Given what the web can do today, there's no reason video shouldn't be the most dynamic, engaging and interactive communication tool online. FlixMaster finally frees video from the constraints of a linear storyline, opening the door for anyone, from inspired individuals to high-end agencies, to create highly flexible and experiential videos. We believe people will not want to go back to 'traditional' online video once they experience FlixMaster."

FlixMaster's free account offering, available starting today, gives any user unlimited access to the FlixMaster platform, with the ability to share his or her project with the world. FlixMaster also offers scaled pricing to accommodate any size group's budget, as well as an enterprise version with access to the player API that can be customized to power any size corporation's interactive video projects.

FlixMaster's platform was most recently selected by USA Network to support Sights Unseen: A Covert Affairs Prequel, an interactive webisode series that launched July 10th and serves as a companion to the network's hit TV series, Covert Affairs, providing viewers with a deeper back-story for Christopher Gorham's character Auggie Anderson. Running for five weeks, this video-based branching narrative series allows fans to interact with the story by selecting the next step in an original story about one of the character's first missions after being blinded. See the episodes at

"We needed a technology platform that was both powerful and easy to use so that our team could focus on the creative, rather than technical, aspects," said Jesse Redniss, Senior Vice President, Digital, at USA Network. "FlixMaster's powerful interactive editor enabled our production team to seamlessly integrate interactivity into the existing work-flow, allowing us to maintain creative control, stay within budget, and deliver a dynamic experience that put fans in charge of the action."

FlixMaster is a web-based platform for any video creator who needs to take video to the next level by inspiring educational, business or consumer audiences. FlixMaster's next-generation capabilities enable producers to create non-linear video with multiple navigation paths. Its drag-and-drop interface allows them to embed buttons, links to outside URLs, and other features to easily create professional-grade, highly interactive videos. Unlike other solutions that require producers to relinquish creative control by sending their videos to "experts" who complete them according to predefined specifications, FlixMaster allows producers to retain complete control from start to finish. FlixMaster handles all of the transcoding and optimization and can either host the published videos or integrate with the company's CDN of choice. These dynamic, interactive projects can then be embedded on any website or easily shared through social networks. FlixMaster is built in HTML5 to integrate seamlessly with tablets.

About FlixMaster

FlixMaster ( is a pioneering interactive video platform that offers a radically new video creation and viewing experience, designed to liberate video so it can live up to its true potential. With FlixMaster, anyone -- from individuals to businesses -- can create and share next-generation videos that inspire, engage and interact with viewers. Unlike complex and costly video creation tools, FlixMaster provides a simple drag-and-drop interface that allows the producer to easily create videos that are non-linear, participatory and social. Finally, video is freed to act as an interactive educational tool, a powerful e-commerce engine, or as the ultimate entertainment vehicle where viewers can create their own adventures and choose their own story outcomes. Headquartered in Boulder, CO, FlixMaster was co-founded by an Emmy Award-nominated producer and a video game designer, and is a TechStars 2011 company.

Contact Information

  • Press Contact:

    Krista Van Lewen
    0: 303-963-5530
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