Falken Industries Ltd
OTC Bulletin Board : FLKI

Falken Industries Ltd

October 08, 2009 02:18 ET

FLKI New Product Conception "Brilliance" Expected to Top $ 12 Million in Sales in 2010 and $ 4 Million in Operating Revenues

FLKI released information yesterday about its latest product conception, the revolutionary new 'Brilliance' Paint Rectification Line destined to the Professional. The products target the existing markets of two industrial giants and the demands of some 380 worldwide distributors and overall is estimated to be worth about 160 million dollars.

TRENTON, NEW JERSEY--(Marketwire - Oct. 8, 2009) - Falken Industries Ltd (OTCBB:FLKI) -

The 'Brilliance' product concept is being released for global distribution by The Clean Plus® Product Group.

"The official launch of the product concepts by the Product Group will occur at the opening of Equip'Auto 2009 the world's largest Automotive After-market trade show located in Paris" said Manuel Garcia Communications Officer.

Sherry Shoholat, Operational Marketing Officer for the Clean Plus® Product Group added "Equip'Auto" 2009 offers the perfect venue to launch a significant upgrade of our paint rectification products under the 'Brilliance' banner intended for the auto body, valet and detailing professional".

"We also delighted to announce a totally new and innovative formulations for the highly successful 'Super Compound' and 'Super Glaze' added Shoholat. The products will integrate the Auto Care "Pro" product line.

These products like the original product concepts of the Clean Plus® brand, were developed for the Group by members of FLKI research and development units.

The 'Brilliance Super Fine' compounding product provides greater flexibility for professionals while dealing with today's more demanding paint finishes and at substantially lower costs.

The new products target existing markets estimated at $160 million world wide and dominated by two Fortune 500 companies. In performance test, the Clean Plus(C) products performed better and were 30 to 40% less expensive.

A new 'Super Nano Polish' will also be introduced at the show as part of the 'Brilliance' concept.

Garcia resumed "Overall little has changed in the underlying interest for product conceptions by FLKI and this Group. The products must provide consumers and professionals with simplicity of choice coupled to ease of utilization. And, the product must retail at 25% or more under competing products".

The 'Brilliance' collection, consistent with the ecological profile of FLKI product conceptions minimize the impact on the environment without sacrificing performance, and are body shop safe. The lower price is an added benefit.

Garcia concluded "FLKI is confident that it will continue to meet and exceed the performance of competing brands and at a better price point."

About Falken Industries Ltd:

Falken Industries Ltd (OTCBB:FLKI) is a diversified industrial conglomerate that operates in Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards.

SAFE HARBOR STATEMENT: This news release contains "forward-looking statements" made pursuant to the safe harbor provisions of the 1995 Private Securities Litigation Reform Act. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." Such statements are subject to risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that our products may not achieve customer acceptance or perform as intended, that we may be unable to obtain necessary financing to continue operations and development, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements.

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