August 08, 2011 10:08 ET

Flooring Market Estimated at $16 Billion in 2011

ROCKVILLE, MD--(Marketwire - Aug 8, 2011) - has announced the addition of the new report "Residential Flooring - US" to their collection of Construction market reports. For more information, visit

Even though sales of flooring products fell from $19.6 billion in 2009 to an estimated $16.3 billion in 2011, the category is full of new opportunities. This report explores them, along with specific recommendations for capitalizing on the changing landscape of the flooring category. Some of the topics covered include:

  • Demographics particularly interested in purchasing flooring, such as individuals with asthma and allergies
  • How reasons for purchasing flooring change with age, and strategies that can be used to stimulate purchase with these demographics
  • Factors dampening or driving category sales
  • How respondents research flooring, and suggestions for better communicating with people in the market
  • Innovative new flooring products and marketing strategies, including the use of apps and Facebook to connect with consumers
  • Changing desires and concerns in environmentally friendly flooring, such as energy efficiency, and tactics companies can use to capitalize on them
  • Retail channels used by respondents to research and purchase flooring products; how age, gender and household income influence floor type; and how marketers can drive purchases at their respective channels

For more information, visit

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