Florida Department of Citrus

Florida Department of Citrus

January 12, 2011 09:02 ET

Florida Department of Citrus: Canadians Feel the Pressure as "Blue Monday" Hits

New Survey Reveals the Emotional Impact of the Post-Holiday Blues

TORONTO, ONTARIO--(Marketwire - Jan. 12, 2011) -

Editors Note: There are two videos and two photos associated with this press release.

Attention News/Health/Food & Lifestyle Editors:

With January 17th or "Blue Monday" fast approaching, a new study conducted by EKOS Research Associates on behalf of The Florida Department of Citrus (FDOC)(1) has revealed that Canadians are at a particularly low ebb not only financially but also emotionally, around what has been dubbed 'the most depressing day of the year'.

The study, which was conducted both before and after the holiday season, shows that in January Canadians were less satisfied with their emotional health, physical health, their diet and the state of their finances than they were in December. In January, almost one in four (24 per cent) of Canadians said they were dissatisfied with their emotional health, 29 per cent were unhappy with their diet, four out of ten (40 per cent) were unhappy with the state of their personal finances and 44 per cent were dissatisfied with their physical health or fitness.

Working towards better wellness in 2011

Although Canadians may be feeling low right now, the January survey shows that more than half the population (58 per cent) has resolved to improve their emotional health in 2011. Yet, despite 83 per cent of respondents believing there to be a connection between healthy eating and improved emotional health, only 29 per cent of Canadians actually resolve to improve their diet in 2011, suggesting a gap between perception and action in achieving emotional health goals through better diet. Of those Canadians who plan to improve their diet, 43 per cent say they will eat food that is low in fat and/ or calories while 21 per cent say they will eat more foods that are high in vitamins and nutrients.

"A diet that includes plenty of fresh fruit and vegetables is one of the easiest and healthiest ways to improve your overall wellbeing – both physically and emotionally. Eating natural foods has significant nutritional benefits. For example, one whole grapefruit or a glass of Florida orange juice or grapefruit juice contains 100 per cent of the Daily Value for vitamin C and is a great way to kick-start the day."

Lydia Knorr, MHSc, registered dietitian with the Florida Department of Citrus

Survey Highlights 

  • Respondents under 25 years appear the most dissatisfied with their emotional health (28 per cent are dissatisfied vs. the average of 24 per cent).
  • Respondents aged 35-44 top the list as being the most dissatisfied with their work/ life balance (33 per cent vs. the average of 26 per cent).
  • Consumers aged 35-44 appear the most unhappy with their physical health with 52 per cent declaring themselves dissatisfied. 
  • Those under 25 years are the demographic most unhappy with their current diet with 38pc stating that they are dissatisfied
  • Those aged 35-44 are the least happy with their overall wellbeing, with 18 per cent ranking their state as poor vs. the national average of 14 per cent.
  • Younger people (aged under 25 years) are the happiest demographic with 78 per cent feeling happy most or all of the time, compared to the national average of 65 per cent.

Comparison pre- and post- holidays

Q: Thinking about your current situation, how dissatisfied are you with each of the following?

  Respondents replying "dissatisfied"
Jan 4th- 6th 2011
Respondents replying "dissatisfied"
Nov 30th – Dec 6th 2010
Emotional health 24 per cent 18 per cent
The balance between your work, family and social life 26 per cent 20 per cent
A balanced diet 29 per cent 21 per cent
State of your personal finances 40 per cent 33 per cent
Physical health/ fitness 44 per cent 35 per cent

"We've seen a definite change in attitude pre and post the holiday season, meaning that Blue Monday is a reality for many Canadians as they come down from the holiday high. The first survey indicated that almost half of Canadians, 45 per cent, were likely to make a New Year's resolution to improve their diet, but the reality is that post New Year, only 29 per cent have actually followed through with the resolution. On a positive note, more than half the population (58 per cent) have resolved to make 2011 the year they improve their emotional health so it may be that next year we see very different results."

Charles Graves, Vice President, EKOS Research Associates

About the Florida Department of Citrus (FDOC)

The Florida Department of Citrus (FDOC) is an executive agency of the Florida government charged with the marketing, research and regulation of the Florida citrus industry. Its activities are funded by a tax paid by growers on each box of citrus that moves through commercial channels. The industry employs approximately 76,000 people, provides a $9 billion annual economic impact to the state, and contributes hundreds of millions of dollars in tax revenues that help support Florida's schools, roads and health care services.

(1) EKOS ran two waves of the survey. The first survey was of 1,197 Canadians ages 18 and over, completed December 6, 2010. The survey was conducted using EKOS random probability-based Probit online data collection platform. Results are valid within +/- 2.8 percentage points, 19 times out of 20. The second survey was of 1,145 Canadians, aged 18 and over, completed January 6th 2011. The survey was conducted using EKOS' Probit© online panel. Results are valid within +/- 2.9 percentage points, 19 times out of 20.


Webpage: http://www.floridacitrus.ca

To view a video of Lydia Knorr discussing the winter blues please visit the following link: http://www.youtube.com/watch?v=Hp7isOHJvHw.

To view a video of Lydia Knorr discussing the importance of sleep and breakfast please visit the following link: http://www.youtube.com/watch?v=v_3r7dz-Za8.

To view a photo of the Orange Coriander Chicken Curry please visit the following link: http://www.marketwire.com/library/20110111-fdoc0112curry800.jpg.

To view a photo of Florida orange juice and grapefruit juice please visit the following link: http://www.marketwire.com/library/20110111-fdoc0112juice800.jpg.

Contact Information