SOURCE: Florida Direct Marketing Association

February 13, 2007 05:53 ET

Florida Direct Marketing Association Presents "Post-Click Marketing to Increase Online Conversions" on March 15, 2007

Ion Interactive CEO Justin Talerico Will Highlight Strategies for Improving Online Direct Response Conversion Rates and Maximizing ROI

FORT LAUDERDALE, FL -- (MARKET WIRE) -- February 13, 2007 -- The Florida Direct Marketing Association (FDMA) will feature Ion Interactive CEO Justin Talerico during its March program "Post-Click Marketing to Increase Online Conversions" at the organization's monthly luncheon being held Thursday, March 15, 2007 at the Westin Hotel on Cypress Creek Road and I-95 in Fort Lauderdale from 11:30 am to 1:30 pm.

The meeting is open to the public with registration and networking beginning at 11:30 a.m., followed by the lunch and presentation at noon. The cost to attend is $37 for members, $47 for non-members. Attendees are encouraged to register online at in advance and save $10 over walk-up registration. The event is being sponsored by Value Click Media.

"The online marketing industry is growing at an incredible pace with spending projected at up to $20 billion this year," said Keith Fletcher, FDMA president. "We are pleased to have one of South Florida's leading interactive marketing firms share strategies and best practices for optimizing and increasing conversions from online direct response marketing."

"As marketers, we spend a lot of time planning how to generate clicks from our online marketing campaigns, but not enough focus is given to where we send those clicks," says Talerico. "On average, only three percent of the clicks marketers generate actually convert." Post-click marketing is a method for managing a responder's experience after they click in order to increase conversions and responder quality. "We have seen marketers dramatically increase their conversions with a properly executed post-click strategy -- in some cases by as much as 500 percent, or more," adds Talerico.

Justin Talerico has more than 15 years of experience within the interactive space. He has directed acclaimed interfaces and online marketing programs for Yahoo!, Samsung, Office Depot, Fujitsu, NovaVision, Global Village, Citrix and many others. Justin's work has won dozens of awards, including National Summit Awards (every year since 1994), International Web Page Awards (every year since 1999), Horizon Interactive Awards and the American Advertising Federation Competition. He has also served as a judge for the AAF, the Web Marketing Association (WMA) and the International Web Page Awards.

The program will include best practices for implementing a post-click marketing program, including strategies for structuring a conversion path and implementing pre-conversion segmentation of respondents. Additionally, Talerico will cover client case studies and share real world examples.

About the Florida Direct Marketing Association (FDMA)

The FDMA has over 200 members, including catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores. "Direct marketing" is the art and science of sending one-to-one promotional messages directly to consumers, which allows marketers to measure response rates and campaign effectiveness. FDMA regular monthly luncheons are held on the third Thursday of each month at the Westin hotel in Fort Lauderdale. New members attend their first luncheon for free. Special membership rates are available for non-profit organizations as well. For additional information, please contact Keith Fletcher, FDMA President, at 786-357-3275 or visit

About ion interactive

ion interactive is a privately held web development & marketing firm with offices in Boca Raton, Florida, and Boston, Massachusetts. Founded in a merger of a software development company and an all-digital advertising and marketing communications firm, ion interactive has been developing, enhancing & marketing award-winning web solutions for over a decade.

To learn more about ion interactive and post-click marketing, visit For information regarding LiveBall, ion's enterprise post-click management software, or to participate in its upcoming beta release, contact Phil Cohen at 561-394-9484 ext. 221.

Contact Information

  • Contact:
    Keith Fletcher
    FDMA President