SOURCE: Femwell Group Health, Inc.


August 12, 2015 09:03 ET

Florida Physician Alliance Launches to Improve Quality and Patient Engagement

MIAMI, FL--(Marketwired - August 12, 2015) - Femwell Group Health, Inc., a management service organization (MSO) that provides business services to physician practices in South and Central Florida, announced today the launch of TopLine MD Health Alliance, a designation of distinction for the doctors the company serves. In addition to being board certified, physicians designated as part of TopLine MD Health Alliance are committed to enhancing the patient experience through optimal culture and customer service training. They also offer a suite of services for their patients, such as patient engagement tools and digital medical and wellness content, to improve access to care and health information.

The TopLine MD Health Alliance brand was inspired by recent changes brought about by the Affordable Care Act, including greater cost-sharing for many healthcare consumers. With these changes in mind, Femwell created a clear measure of value for the 500,000+ patients who already rely on its physician clients, as well as new patients looking for a physician.

"The doctors we serve at Femwell are among the most respected and widely recognized in their communities," Francisco Leon, President and COO of Femwell said. "Having over 20 different medical specialties, with a strong focus in women's health, pediatrics & primary care, the TopLine MD symbol lets our physician's patients know they're getting more than high-quality medical care -- they are also getting great service and new tools that will make it easier than ever before to access your doctor."

All the physicians and staff members who are participating in the TopLine MD Health Alliance Program pledge to uphold the highest standards of customer service. In addition, patients who select these doctors can access "value-added" offerings. While these amenities vary from doctor to doctor, some examples include e-newsletters with tips on care and prevention; online appointment scheduling and electronic appointment reminders; online bill pay; and in-office, televised patient education programs.

TopLine MD Health Alliance recognizes that patients today demand greater access and improved communication. "Today's healthcare consumer lives in a digital world, so we have developed tools to be part of that digital world of convenient, reliable information," Geeta Nayyar, M.D., Chief Healthcare and Innovation Officer at Femwell said. "Patients of TopLine MD physicians will have access to more information when it comes to their health and selecting a doctor. They can use mobile apps, online reviews, and social media to seek medical information and evaluate their physician."

TopLine MD TV, a brand new digital health and wellness channel, has been created to stream in TopLine MD waiting rooms and on social media to provide best tips and insights on health issues of top concern to patients. TopLine MD TV provides credible and practical content patients can use -- from trending healthcare topics, to patient miracle stories, to healthy lifestyle tips -- patients can access valuable information any time at home or from their mobile device.

Approximately 200 doctors from a variety of specialties have already adopted the TopLine MD Health Alliance designation. In addition, the alliance is expected to grow to nearly 400 physicians covering South & Central Florida within the next 12 months. These providers can be found in over 210 locations, which include four women's diagnostic centers, one infertility lab, a pediatric specialty center and other ancillary care centers.

Patients interested in connecting with a TopLine MD-designated doctor can visit To view segments from TopLine MD TV, visit To set up an interview, or for other press inquiries, please contact Kathy-Ann Gobin at or 203-504-8230, ext. 134.

About Femwell Group Health, Inc.
Femwell Group Health, Inc. provides business support solutions to physicians across a variety of medical specialties in South and Central Florida. Femwell offers these physicians services in the areas of accounting and finance, administration and legal, human resources, managed care support, quality assurance, and revenue cycle management, as well as operations, billing and training; information technology, including EHR and stimulus funds; and marketing and social media services.

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