SOURCE: Florida Tile, Inc.

Florida Tile, Inc.

February 25, 2011 16:46 ET

Florida Tile Adds 'PRISTINE' to New Product Portfolio

An Updated, Contemporary Take on Classic Crema Marfil

LEXINGTON, KY--(Marketwire - February 25, 2011) -  Florida Tile continues adding to its new product portfolio with the launch this month of Pristine, a porcelain floor and ceramic wall tile series.

Pristine is inspired by the classic Crema Marfil, but Florida Tile's design team has updated the look with a modern and contemporary twist on sizes and shading.

According to Marketing Director Sean Cilona, Pristine features coordinated porcelain floor and ceramic wall tiles in one line.

"Pristine's new 9x18 format wall tile adds contemporary styling to a classic look and further extends a designer's ability to create unique spaces. It's available in two colors and three sizes: 12x12 and 18x18 for floors and walls and the all-new 9x18 wall format," Cilona said.

"The result is a classic natural stone look with a perfectly coordinated modern large format wall tile. The smooth texture and subtle veining give the rich look of marble with none of the maintenance associated with natural stone," he added.

The Pristine line features a light background with very delicate veining in subtle Greys and Oranges, both unique to classic Crema Marfil stone. From Florida Tile, Pristine is offered in a natural finished porcelain floor tile and a shiny ceramic wall tile. "These two classic warm tones transform any interior into a richly decorated personal palace, especially when finished with Pristine's luxurious decorative elements," said Cilona.

He stressed that Pristine is a complete collection, featuring bullnose, chair rails, decorative inserts, listellos and mosaics.

Pristine is made in the USA and is Porcelain Tile and Greenguard® Certified and contains recycled content. 

Said Cilona, "Pristine's high recycled content draws on Florida Tile's recent start-up of a new scrap tile crushing facility last year which allows more post-production fired tile than ever to be crushed for reintroduction into the body of all tile made at our Lawrenceburg, Kentucky facility." 

Florida Tile is a fully owned subsidiary of Panariagroup, a publicly owned company traded on the Milan Stock Exchange (MILAN: PAN IM). Panariagroup is a leading manufacturer and distributor in over 60 countries around the world with six manufacturing sites in Italy, Portugal and the USA and eight brands positioned in the high-end of the market.

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