SOURCE: Florida Tile, Inc.

Florida Tile, Inc.

Florida Tile, Inc.

February 23, 2009 08:00 ET

Florida Tile and ProSpec Create Joint Marketing Partnership

LAKELAND, FL--(Marketwire - February 23, 2009) - Florida Tile and ProSpec have established a strategic partnership that makes Florida Tile the official distributor of the ProSpec brand in all Florida Tile branch locations and markets.

The partnership includes a series of joint ProSpec and Florida Tile marketing programs to be carried out at all Florida Tile branches.

Programs include:

--  Specific training programs for Florida Tile Sales associates on how to
    use ProSpec products to install ceramic tile and stone;
--  Joint events at Florida Tile branches to show specific applications of
    Florida Tile line of products with ProSpec setting materials;
--  Joint specs of ProSpec and Florida Tile materials for commercial
--  Joint referral of websites of one company to the other;
--  In-store display of ProSpec product line at Florida Tile locations;
--  Joint sales calls and training for both companies;
--  Loyalty programs managed by Florida Tile;
--  Access to web-based installation guides and spec development tools.

Luca Zerbini, Florida Tile CEO, said, "I am very proud to partner with such an innovative and supportive company within the setting materials industry. We work very well with ProSpec and consider them a strategic partner for the bright future we envision for Florida Tile, particularly in our residential division."

"Bonsal American has enjoyed a successful partnership with Florida Tile for years," said Kathy Rudolph, Vice President of Sales, Construction Products Division. "With our ProSpec brand of tile installation systems, we continue to develop products and solutions to improve the ease of installation and ensure the lasting performance of Florida Tile products."

Florida Tile is a leading ceramic tile manufacturer and distributor serving the premium segment of the US market. With its state-of-the-art production site, its national distribution center, 25 directly owned branches and a number of strong distribution partners, Florida Tile is one of the most important players in the American building materials industry.

Florida Tile is a fully owned subsidiary of Panaria Group, a public company on the Milan Stock Exchange (MILAN: PAN IM) and a leading manufacturer and distributor in over 60 countries around the world, through six manufacturing sites in Italy, Portugal and the USA and eight brands positioned in the high-end of the market.

ProSpec provides architects, engineers and commercial and residential construction contractors with the finest in professionally specified concrete construction, restoration & repair products and tile & stone installation products and systems. The ProSpec brand is owned and managed by Bonsal American, Inc. Additional information is available by calling 1-800-738-1621 or online at

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