October 07, 2009 18:00 ET

Florida Tile Announces New Product Launch: Legend HDP

LAKELAND, FL--(Marketwire - October 7, 2009) - Florida Tile is pleased to announce an amazing technical achievement: High Definition Porcelain (HDP). Realized through years of hard work and continuous investments, we have been able to produce a look that is virtually indistinguishable from natural stone. Like the technology that changed the television industry, High Definition Porcelain brings you the most realistic image possible on tile. The process utilizes digital printing technology first pioneered in inkjet printers. Injectors are used in order to print with less repetition in the overall pattern, which gives us eight times the variation of a conventional Roto-color machine and superior resolution. Since this process is done without direct contact to the surface of the tile, we can eliminate the unprinted edges known as framing, as well as the unglazed valleys that are often created with the Roto-color process.

Digital printing technology also allows for the creation of low relief patterns, hand made effects, fabric-like looks and mosaics. Trim shapes like cove base and chair rails can be made with the same process as the floor and wall tile, producing products that match far better than those made with traditional methods. The digital process can also reproduce the look of rustic stones, marble and slate without the cost and complexity of filling, honing or double pressing. While this concept is simple in theory, it has taken decades of painstaking work to bring the technology from the research and development laboratories to the production line.

The Legend HDP series by Florida Tile is the first to bear the HDP symbol of High Definition Porcelain. Legend is a color-body porcelain that has the look and feel of slate, without the cost and maintenance of a natural stone. The Legend HDP series is presented in four colors inspired by legendary events and individuals from classic antiquity. The high shade and color variation makes for a remarkable installation. Sizes available are 6x6, 12x12, 18x18, 12x24 rectified and 24x24 pressed & rectified. Decorative mosaics are offered in a 12x12 square mesh mount and a remarkable new split face 12x18 mosaic.

As a premium product Legend HDP is ADA compliant and is accompanied by a full spectrum of trims including cove base and cove base corners; making Legend HDP an ideal choice for residential and commercial applications. It has been tested and certified by both GREENGUARD Environmental Institute for indoor air quality and the PTCA as a certified porcelain product.

Florida Tile is a fully owned subsidiary of Panariagroup, a public company on the Milan Stock Exchange (MILAN: PAN IM) and a leading manufacturer and distributor in over 100 countries around the world, through six manufacturing sites in Italy, Portugal and the United States and eight brands positioned in the high-end of the market. www.panariagroup.it

Contact Information

  • Massimo Barbari
    Executive VP Sales & Marketing
    Email: Email Contact