SOURCE: Florida Tile, Inc.

Florida Tile, Inc.

Florida Tile, Inc.

February 25, 2009 09:53 ET

Florida Tile / National Gypsum -- Joint Marketing Program

LAKELAND, FL--(Marketwire - February 25, 2009) - Florida Tile and National Gypsum today announced that they have established a strategic partnership. Florida tile will be the official distributor of the Commercial line of the National Gypsum brand in all its Florida Tile Branch locations and markets. To celebrate the partnership, Florida Tile and National Gypsum have developed a series of joint marketing activities that will be carried out by both companies through Florida Tile branches.

The partnership encompasses:

--  specific training programs for Florida Tile Sales associates on how to
    use National Gypsum products to install ceramic tile and stone;
--  joint events at Florida Tile branches to show specific applications of
    Florida Tile line of products with National Gypsum backerboards;
--  joint specs of National Gypsum and Florida Tile materials for
    commercial applications;
--  joint referral of websites of one company to the other;
--  in-store display of National Gypsum product line at Florida Tile
    locations;
--  joint sales calls and training for the two companies;
--  loyalty programs managed by Florida Tile;
--  access to web-based installation guides and spec development tools.
    

Luca Zerbini, Florida Tile CEO, commented: "I am very proud of being able to partner with such an innovative and supportive company within the backerboard industry. We work very well with National Gypsum and we consider it a strategic partner for the bright future we envision for Florida Tile."

David Drummond, General Manager for the Cement Board Division at National Gypsum, said: "We have been a long-time partner for Florida Tile. We have promptly responded to Florida Tile continuously evolving needs, developing products that improve the reliability of the installation of Florida Tile products."

Florida Tile is a leading ceramic tile manufacturer and distributor serving the premium segment of the US market. With its state-of-the-art production site, its national distribution center, 25 directly owned branches and a number of strong distribution partners, Florida Tile is one of the most important players in the American building materials industry. www.floridatile.com

Florida Tile is a fully owned subsidiary of Panaria Group, a public company on the Milan Stock Exchange (MILAN: PAN IM) and a leading manufacturer and distributor in over 60 countries around the world, through six manufacturing sites in Italy, Portugal and the USA and eight brands positioned in the high-end of the market. www.panariagroup.it

National Gypsum is a privately owned building products manufacturer. In addition to PermaBase® BRAND cement board, National Gypsum brands include Gold Bond® BRAND gypsum board and ProForm® BRAND drywall finishing products.

Contact Information

  • Contact:
    Luca Zerbini
    Chief Executive Officer
    Email: Email Contact