SOURCE: Flow

Flow

May 26, 2016 17:43 ET

Flow Celebrates Manchester United Victory With the Caribbean

Fans Praise Company's Watch Parties Around the Region

BRIDGETOWN, BARBADOS--(Marketwired - May 26, 2016) - Manchester United (MUTD) fans were united in celebration on May 21 as they gathered at watch parties hosted by the region's leading quad-play provider, Flow, and witnessed the Red Devils hoist the FA Cup at Wembley Stadium after a thrilling 2-1 comeback victory over Crystal Palace. The story could not have been written better as the club's historic twelfth FA title was showcased at Flow's first-ever regional watch-party event -- just months after the two organizations entered into a multi-year partnership.

From Turks and Caicos to Trinidad and islands in between, Flow customers were able to attend the viewing parties after successfully winning the Company's "txt for a ticket" campaign. In each instance, numerous diehard MUTD fans turned up decked out in their Manchester United colours, and not only had an opportunity to watch the pivotal match, but were also treated to plenty of cool giveaways, which included official MUTD gear and merchandise. Some fans were even lucky enough to win brand-new smartphones after winning the "Text the Score" competition that took place during the match. By all accounts, in each location, the energy and excitement was palpable, with many attendees expressing their desire to attend similar events in the future. Indeed, the responses in general were glowing with positivity; in Antigua, for example, local sports talk show host Joseph "JoJo" Apparicio commended Flow for its "great initiative" to bring sports fans together and provide them with an electric environment to watch the ultimate game of the season. Others expressed similar sentiments, including one Barbadian, Rasheed Holder, who praised Flow's efforts for successfully organizing the event.

"Flow provided the perfect setting for what turned out to be the perfect match," said Holder. "The atmosphere was tremendous and the added elements that Flow provided made it all the more special. A big thank you to Flow for an awesome match day."

Justin Luke -- another attendee at the Barbados watch party -- said he regularly uses the Flow Football App to tune into weekend games, but said, "having the opportunity to attend such an awesome watch party was great. The place was packed and I was happy to meet the Flow team who made sure we all enjoyed every minute of the match. Manchester United getting a late goal made it all the more special."

Offering his congratulations to MUTD, on behalf of Flow, Managing Director of Flow Barbados, Niall Sheehy, had this to say:

"Huge congratulations to the folks at Manchester United for capturing yet another FA Cup title. This triumph was celebrated across the Caribbean and Flow is especially pleased to be bringing regional football fans that much closer to all the action."

The watch-party initiative was a follow up to the exclusive, multi-year deal that Flow signed with MUTD earlier this year. This partnership offers Caribbean football fans real time updates and news via Red Alerts (the football club's official SMS), as well as unique experiences like the chance to win tickets to MUTD games, signed merchandise and even interactions with MUTD legends such as club ambassadors Bryan Robson, Andy Cole and Dwight Yorke.

In addition to its deal with MUTD, Flow has formed other strategic partnerships to bring amazing sporting content to the region, including the Barclays Premier League and the upcoming 2016 Rio Olympic Games. By giving customers access to MUTD content and more "on the go" via mobile, tablets and desktop devices, as well as through the Flow ToGo app, Flow is the "Home of Sports in the Caribbean."

www.manutd.com

About Cable & Wireless Communications Plc

Cable & Wireless Communications Plc (CWC) is a full service communications and entertainment provider, operating in Latin America and the Caribbean. With annual sales of over US$2.4 billion, it operates both mobile and fixed networks, supported by submarine and terrestrial optical fibre backhaul capacity. CWC delivers superior high-speed mobile data, broadband and video services. It has leading market positions in Mobile, Fixed Line, Broadband and Video consumer offers. Through its business division, CWC provides data centre hosting, domestic and international managed network services, and customised IT service solutions, utilising cloud technology to serve business and government customers.

The Group also operates a state-of-the-art subsea fibre optic cable network that spans more than 48,000 km -- the most extensive in the region -- as well as 38,000 km of terrestrial fibre providing wholesale and carrier backhaul capacity.

CWC has more than 7,300 employees serving 6.4 million customers (Mobile 4.1m; Fixed Line 1.1m; Video 470k and Broadband 690k) across 42 countries. The Group's leading brands include; LIME and Flow in the Caribbean; BTC in The Bahamas; Mas Movil in Panama; C&W Business and C&W Networks. CWC is the market leader in most products offered and territories served. It is a major contributor to local communities through its corporate social responsibility programmes.

Cable & Wireless Communications Plc's shares are quoted on the London Stock Exchange under the ticker CWC. The Group is headquartered in London with its operational hub located in Miami, within close proximity to the Caribbean and Latin America.
For more information visit: www.cwc.com.