SOURCE: Cable and Wireless Communications

Cable and Wireless Communications

Cable and Wireless Communications

December 03, 2015 09:00 ET

Flow Customers Are the Winners as C&W and Manchester United Team Up

MIAMI, FL--(Marketwired - Dec 3, 2015) - Sports fans have yet another reason to celebrate as Cable & Wireless Communications (C&W) announces a partnership with one of the world's leading football clubs, Manchester United.

The exclusive, multi-year agreement awards C&W and its retail brand, Flow, sponsorship and media rights for the Caribbean. Both organizations will work together to help further grow football across the region, through competitions and coaching programs with Manchester United Soccer Schools. The new partnership will also provide Caribbean fans with unique experiences including the chance to win tickets to Manchester United games, signed merchandise, as well as interaction with Manchester United Legends such as club ambassadors Bryan Robson, Andy Cole and Dwight Yorke.

"This is another big win for Flow customers," said John Reid, President of C&W's Consumer Group. "I am delighted to sign this landmark partnership agreement with Manchester United, the world's most popular football club. Our aim is to become the home of sports in the Caribbean, and there is no better way to demonstrate our ambition than by partnering with one of the biggest sports brands in the world. This agreement with Manchester United is the latest in a series of strategic partnerships that already includes the Premier League and the 2016 Rio Olympic Games, and further demonstrates our commitment to delivering the region's best sports content to Flow customers," added Reid.

Even more exciting for Caribbean viewers is the announcement that Flow will become the exclusive distributer of the dedicated MUTV channel. This means that from the 2016/17 Premier League season, fans will be able to experience exclusive Manchester United programing as well as behind the scenes access to the club.

As the region's leading quad-play operator, Flow will also enable access to Manchester United content "on the go" via mobile, tablets and desktop devices, as well as through the Flow ToGo app.

With a global community of 659 million followers, and a 137-year heritage, Manchester United is a household name; it is one of the most successful clubs in not only the Premier League, but in the world. Manchester United is also a leader in the development of content and applications for fans, making an excellent fit with C&W as the region's leading multi-platform operator. 

About Cable & Wireless Communications

Cable & Wireless Communications Plc (CWC) is a full service communications and entertainment provider, operating in the Caribbean and Latin America. With annual sales of over $2.4bn, it operates both mobile and fixed networks, supported by submarine and terrestrial optical fibre backhaul capacity. Through the acquisition of Columbus International Inc. on 31 March 2015, CWC now delivers superior high-speed mobile data, broadband and video services. It has leading market positions in Mobile, Fixed Line, Broadband and Video consumer offers.

Through its business division, CWC provides data centre hosting, domestic and international managed network services, and customised IT service solutions, utilising cloud technology to serve business and government customers.

The company also operates a state-of-the-art subsea fibre optic cable network that spans more than 42,000 km -- the most extensive in the region -- as well as 38,000 km of terrestrial fibre providing wholesale and carrier backhaul capacity.

CWC has more than 7,200 employees serving over 6.3 million customers (Mobile 4.1m; Fixed Line 1.1m ; Video 465k and Broadband 680k) as well as over 125k corporate clients across 42 countries. The Company's leading brands include; LIME and Flow in the Caribbean; BTC in The Bahamas; Mas Movil in Panama; C&W Business and C&W Networks. CWC is the market leader in most products offered and territories served. It is a major contributor to local communities through its corporate social responsibility programmes.

Cable & Wireless Communications' shares are quoted on the London Stock Exchange under the ticker CWC. The company is headquartered in London with its operational hub located in Miami, within close proximity to the Caribbean and Latin America.

For more information visit: www.cwc.com.