SOURCE: Cable and Wireless Communications

Cable and Wireless Communications

Cable and Wireless Communications

October 06, 2015 15:00 ET

Flow Pumps Up the Volume With Prepaid Deezer Music App

MIAMI, FL--(Marketwired - Oct 6, 2015) - Music lovers across the Caribbean will enjoy greater access to the popular Deezer music streaming app, as Flow extends the music app's premium service to include prepaid account holders. Previously, Deezer Premium was only available to postpaid customers, but now it has been extended to prepaid customers, who can access the service via their mobile credit.

Since C&W Communications signed this exclusive partnership with Deezer, the leading global on-demand music streaming service, customers in all markets across the region (including The Bahamas and Panama), have been able to access over 35 million songs from the largest digital music library in Latin America and the Caribbean, free of cost.

 After downloading the app, customers can opt to sign up for Deezer's Premium version, which delivers music free of advertising, offline availability, unlimited streaming and the convenience to enjoy music in the car, on radio or TV.

Commenting on the latest move by the company to expand the reach of the Deezer app to include its prepaid mobile services, James McElvanna, VP Product Development, C&W Consumer Group said, "As we transform our company into the most customer-centric telecoms business in the region, our goal is to continually seek out and align ourselves with partnerships that will ultimately delight our customers. Our aim is to transform the delivery of the most advanced mobile, broadband, fixed and video entertainment to suit the most discerning customers, where they define excellence. As a company it is important for us to consistently deliver innovative products and services that are offered conveniently across multiple platforms."

With Deezer, customers can listen to the music of their choice at their leisure, from personalised recommendations selected by Deezer Editors or by smart algorithmic selections, Deezer works across all devices on and offline, with no listening limits. The music selections are customised and delivered over C&W's region-wide advanced mobile data and fibre networks.

About C&W Communications

Cable & Wireless Communications Plc (CWC) is a full service communications and entertainment provider, operating in the Caribbean and Latin America. With annual sales of over US$2.4 billion, it operates both mobile and fixed networks, supported by submarine and terrestrial optical fibre backhaul capacity. Through the acquisition of Columbus International Inc on 31 March 2015, C&W now delivers superior high-speed mobile data, broadband and TV/video services. It has leading market positions in Mobile, Fixed Line, Broadband and TV consumer offers.

Through its business division, C&W provides data centre hosting, domestic and international managed network services, and customised IT service solutions, utilising cloud technology to serve business and government customers. 

The company also operates a state-of-the-art subsea fibre optic cable network that spans more than 48,000 km -- the most extensive in the region -- as well as 38,000 km of terrestrial fibre providing wholesale and carrier backhaul capacity and a growing suite of wholesale managed services. 

C&W has more than 7,500 employees serving over 6 million customers (Mobile 3.8m; Fixed Line 1.1m; Video 460k and Broadband 665k) as well as over 125k corporate clients and 225 wholesale customers across 42 countries. The Company's leading brands include: LIME and Flow in the Caribbean; BTC in The Bahamas; Mas Movil in Panama; C&W Business and C&W Networks. C&W is the market leader in most products offered and territories served. It is a major contributor to local communities through its corporate social responsibility programs. 

Cable & Wireless Communications' shares are quoted on the London Stock Exchange under the ticker CWC. The company is headquartered in London with its operational hub located in Miami, within close proximity to the Caribbean and Latin America. For more information visit: www.cwc.com.

About Deezer
Deezer is the first truly worldwide digital music streaming service in over 180 countries, with over 6 million paid subscribers worldwide. Deezer is at the forefront of a music revolution, allowing fans instant access to the largest streaming music catalogue in the world, with more than 35 million songs, 30,000+ radio channels and 20,000+ podcasts on any device. Combining the best of man and machine, Deezer's global editorial team searches for the best music around the world and its algorithmic recommendations help fans discover music they will truly love. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.

Launched in 2007, Deezer is a privately held company, headquartered in Paris with offices in London, San Francisco and around the world. Deezer is currently available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com globally outside the US. 

See more at: http://blog.deezer.com/press/deezer-to-reveal-updated-homepage-for-mobile-and-web/#sthash.vnCsI08u.dpuf