SOURCE: Big Idea Brands, LLC Flow Society

Big Idea Brands, LLC Flow Society

January 14, 2013 08:00 ET

Flow Society Appoints New Chief Operating Officer

NEW YORK, NY--(Marketwire - Jan 14, 2013) - Big Idea Brands, LLC and Flow Society, the number one player in lacrosse apparel, announced today that it has appointed Carlos Vazquez to the position of Chief Operating Officer. Mr. Vazquez will be responsible for the day-to-day operations of all aspects of the Company, including Design, Sales, Production and Marketing.

Mr. Vazquez has been with Flow Society since its inception in 2009 and has been an integral part of the Company's success. Prior to joining Flow Society, Carlos owned and managed Trendsetter Design and Sales, Inc., a sales and design agency that brought many nationally known brands to market. From 2000 to 2005, Mr. Vazquez served as Executive Vice President/National Sales Manager at Billant Apparel, Benvin Industries, Baby Phat/Aris Industries, and Fubu Ladies/Jordache, responsible for sales, marketing and operations. He also founded Outkast Clothing in 2000. Prior to Outkast, he worked at Tommy Hilfiger Jeans as Account Executive. Mr. Vazquez started his career in the fashion industry by working at Saks Fifth Avenue and Lord & Taylor as planner/buyer.

"The whole team is excited to have Carlos formally take control of the day-to-day operations of the Company. The Board and I realize we need to have the right management team in place to harness the wild demand we are seeing for our product and are doing exactly that. Carlos's richly deserved appointment to COO, in addition to our recently announced hiring of a world class senior production manager, are the first steps, with additional new hires to come shortly," stated Mark Elenowitz, CEO Flow Society/ Big Idea Brands.

Big Idea Brands Chairman and GMFI advisor Adam Rothstein added, "Over the past several months Carlos has taken on more and more responsibility and garnered more and more respect, not just from the Board, but the employees and partners of Big Idea and Flow Society. Today's announcement is simply the formal recognition of the fact that he is our field general and in charge of all aspects of day to day operations."

Flow Society is a lifestyle brand for lacrosse participants and spectators. The brand mission is to deliver innovative, authentic lacrosse inspired clothing and accessories that provide value to the consumer and profitability to the company.

Flow Society represents the flow of the game and the flow of energy from a growing culture. It encompasses a community of players who come together to participate in a way of life that is different from all other sports. We are an apparel company that is dedicated to the growth of the sport through the world of fashion, while providing the players with the essential clothing they need to participate in the style game. Our unique designs are unmatched in the world of lacrosse and can only be found with Flow Society. With this new product line the lacrosse community can finally have a way to stay part of the game long after the final whistle blows.

Flow Society, in the three years since inception, has expanded rapidly across the US and Canada. Flow Society is carried in Bloomingdales, Dick's Sporting Goods stores, Sports Authority, Modell's Sporting Goods, MC Sports, Olympia Sports, Dunham's Sports, in addition to its expansion to camp stores including Lester's, Denny's Childrenswear and lacrosse specialty stores.

About Big Idea Brands:

Big Idea Brands, LLC is a creator, designer and marketing of lifestyle brands with a mission to deliver innovative, authentic lifestyle inspired clothing and accessories that provide value to the consumer and profitability to the company.

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