Flow Society Lacrosse Brand Heads North to Canada Signs Exclusive Distributorship Agreement

NEW YORK, NY--(Marketwire - Mar 30, 2012) - Big Idea Brands, LLC announced today that it has licensed its Flow Society Lacrosse Brand to MJM Brands Ltd of Quebec Canada to be the exclusive distributor of Flow Society products in Canada.

Flow Society is a lifestyle brand for lacrosse participants and spectators. The brand mission is to deliver innovative, authentic lacrosse inspired clothing and accessories that provide value to the consumer and profitability to the company.

Flow Society represents the flow of the game and the flow of energy from a growing culture. It encompasses a community of players who come together to participate in a way of life that is different from all other sports. We are an apparel company that is dedicated to the growth of the sport through the world of fashion, while providing the players with the essential clothing they need to participate in the style game. Our unique designs are unmatched in the world of lacrosse and can only be found with Flow Society. With this new product line the lacrosse community can finally have a way to stay part of the game long after the final whistle blows.

Flow Society, in the two years since inception, has expanded rapidly across the US and Canada. Flow Society is carried in Dick's Sporting Goods stores, Sports Authority, Modell's Sporting Goods, MC Sports, Olympia Sports, Dunham's Sports as well as launching in Bloomingdales, in addition to its expansion to camp stores including Lester's, Denny's Childrenswear and lacrosse specialty stores.

With an expanded selection of shorts, socks, pinnies, tee shirts, fleece and now introducing shafts, bags, backpacks and footwear, Flow Society is an exciting lifestyle brand. In addition, the Company will also be launching Flow Golf this spring designed for the fashion forward golfer who loves being noticed at the club.

"We are very excited to establish this partnership with MJM since lacrosse is Canada's National Summer Sport and athletes in Canada have been requesting to have Flow Society available to them. For the past 3 years, our clothing and brand has become the choice apparel for athletes in the United States and now our Canadian friends can wear the great prints that Flow Society is known for," stated Anthony Ottimo, Founder and President of Big Idea Brands.

"Since 2002 the MJM group of companies has been a supplier of branded merchandise to the largest retail chains in Canada. MJM is always on the lookout for exciting new brands to offer to its clients and recognizes the terrific opportunity for an innovative lacrosse based line in Canada, the birthplace of the game. MJM is looking forward to shaking up the retail landscape with the Flow Society line of apparel and accessories," stated Tom Monios, President of MJM Brands Ltd.

About Big Idea Brands:

Big Idea Brands, LLC is a creator, designer and marketing of lifestyle brands with a mission to deliver innovative, authentic lifestyle inspired clothing and accessories that provide value to the consumer and profitability to the company. http://www.flowsocietylacrosse.com/home. Big Idea Brands is headed by principals of TriPoint Capital and garment center veterans.