Flowers Direct

Flowers Direct

July 05, 2009 04:00 ET

Flowers Direct Launch an Online Kiss Wall

MORECAMBE, UNITED KINGDOM--(Marketwire - July 5, 2009) - Originally conceived by an oral hygiene company in the USA in the mid nineties, International Kissing Day, which falls on Monday 6th July this year, has now been shamelessly adopted by fun loving romantics around the world. And leading UK floristry network, Flowers Direct, has decided to utilise that day in order to launch its free to use website - Kisswall.

Kisswall is an attempt to create the world's largest collection of online kisses all in one place. As the website's blurb says, it's a chance for people 'to put their kisses on...a snapshot in time of all the love in the world. Someting really positive to beat all the misery out there'.

"Flowers Direct is all about helping people to make emotional connections," says Marketing Director, Michael Duffy. "And Kisswall is something we have just done for a bit of fun to help International Kissing Day go off with a bang." Duffy envisages the website having the potential to really capture the public's imagination - something that will buzz around on social networks and e-mail, especially when users start sharing each other's kissing pics. "We want to create the internet's Kissing Centre of the Universe," he says. "Hopefully thousands will eventually want to get involved, but first of all we've got to start from a tiny base! So don't be shy, we need some pioneers, come and join us!"

In order to get the website off the ground, there's an incentive of free roses that will be given to 10 lucky posters within the first 250 users - giving brave ice-breakers a 1 in 25 chance of winning a prize. Secondly, there's also competition on the site where visitors can vote for their Favourite Movie Kiss Of All Time. From Patrick Swayzee and Demi Moore in Ghost to the famous spaghetti kiss from Disney's 'Lady & The Tramp', there's a favourite in there for everyone, so say the site's compilers. The winner of that one will be treated to six bottles of the finest champagne - can't be bad.

For editors: Flowers Direct is a leading Flower Delivery Network in the UK with an internet shop, specialising in next day flowers and sympathy flowers, and a supporting network of 800 florists around the UK. It is owned by Zeus Equity Partners, a large Manchester based investment house. Flowers Direct has now provided floral gifts to over one million UK customers and has ambitious growth plans over the next few years. The company also provide white label or partnership solutions for major retailers such as Debenhams, WH Smiths and Dobbies. Over the past year it has strengthened its management team by recruiting Jonathan Wall as CEO from leading electrical retailer, Dabs, and Michael Duffy, as Marketing Director, previously with Littlewoods Shop Direct.

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