SOURCE: Flowfinity Wireless Inc.

Flowfinity Wireless Inc.

September 24, 2009 14:28 ET

Flowfinity® Actions Improves the Retail Audit Process for Bacardi U.S.A., Inc.

Flowfinity Announces a New Case Study That Demonstrates Improved Product Performance and Significant Cost Reduction for Bacardi U.S.A., Inc. Using Smartphones to Conduct Surveys

VANCOUVER, BC--(Marketwire - September 24, 2009) - Flowfinity Wireless Inc., a leading provider and enabler of adaptable smartphone business applications, today announces a success story where smartphone-based surveys created clear cost benefits for Bacardi U.S.A. Inc., (the U.S. import, sales and marketing arm of one of the world's leading spirits and wine producers) having deployed Flowfinity Actions on BlackBerry® smartphones from Research In Motion (NASDAQ: RIMM) (TSX: RIM).

Bacardi needed to improve management responsiveness following national data surveys. The challenge facing Bacardi was their outsourced, paper-based survey process was error-prone and could take up to three months to generate management reports. Bacardi management needed highly accurate data that they could act on immediately.

Flowfinity's award winning application for BlackBerry smartphones gave Bacardi management better insight and decision making ability while reducing costs considerably.

"Now, when we do a survey, by the next day we have access to that rolled up information," says Greg Maloney, Business Reporting and Analytics Director, Bacardi U.S.A., Inc. "The reports from Flowfinity allow our executives and sales managers to immediately take action on any findings we see from the data."

One of the reasons Bacardi chose Flowfinity was its flexibility to adapt to existing in-house processes and systems, while at the same time making it easy to design, deploy, update and add new surveys without needing a developer.

More details on Flowfinity Actions and other retail audit solutions from Flowfinity (link to:

About Flowfinity Wireless

Flowfinity Wireless is an established provider of business applications to improve the productivity of mobile professionals and empowers businesses to better manage the flow of information that drives critical processes and decisions. Partnered with wireless carriers across the globe, Flowfinity is a leading provider of adaptable applications and fully integrated solutions for the wireless enterprise. Flowfinity is a Gold Certified Microsoft Partner and is a member of the BlackBerry® ISV Alliance Program. Today, Flowfinity has a growing base of customers and partners in the United States, Canada, Australia and Europe. Reach Flowfinity Wireless at

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Contact Information

  • For more information:
    Geoffrey Hansen
    (604) 878 0008 x 112
    Email Contact