SOURCE: Flowroute


November 11, 2016 08:00 ET

Flowroute and 451 Research Host Webcast on How to Avoid the Pitfalls of integrating Real-time Communications in SaaS Offerings

Flowroute founder and 451 Research director to offer best practices to integrate communications into applications and drive the customer experience

SEATTLE, WA--(Marketwired - November 11, 2016) - Flowroute Inc., the leading provider of advanced calling and messaging services for SaaS companies and hosted PBX providers, together with 451 Research, the preeminent information technology research and advisory company, will host a webcast discussing how to avoid the pitfalls of integrating real-time communications in SaaS (software as a service) offerings on Tuesday, November 15, 2016 at 10 a.m. PT/1 p.m. ET.

Sean Hsieh, founder and chief product officer for Flowroute, will present with Donnie Berkholz, research director at 451 Research, during the free webcast titled, "Avoid the Pitfalls of integrating Real-time Communications in SaaS offerings."

The presentation will highlight the massive transformation occurring in enterprise communications resulting from on-premise systems that support generic calling uses, as well as innovative-hosted solutions. It will also discuss how organizations can leverage real-time communications services to elevate customer experiences and deliver more personalized user interactions in mobile applications.

Additionally, viewers will learn:

  • Key factors to help businesses select the right communications provider during the decision-making process;
  • How businesses can programmatically add and customize communication services such as voice calling, text messaging and authentication into their applications;
  • How to improve the end-user experience when transitioning to a SaaS product.

Berkholz directs 451 Research's channel on Development, DevOps and IT Ops, which covers the technologies employed for software development and software lifecycle management to drive business growth. His coverage encompasses development, testing and release engineering, including areas such as programming languages and tooling, source-code management, application lifecycle management, and continuous integration and delivery.

To register for the free 60-minute webcast, which starts at 10 a.m. PT, please use the following link:

About Flowroute
Flowroute is the leading provider of communication services for SaaS companies. Flowroute gives developers and enterprises carrier-quality services with unprecedented performance, transparency and control to add voice and messaging capabilities into their apps and services to create unique user experiences. Flowroute is privately held and headquartered in Seattle, WA. For more information:

About 451 Research
451 Research is a preeminent information technology research and advisory company. With a core focus on technology innovation and market disruption, we provide essential insight for leaders of the digital economy. More than 100 analysts and consultants deliver that insight via syndicated research, advisory services and live events to over 1,000 client organizations in North America, Europe and around the world. Founded in 2000 and headquartered in New York City, 451 Research is a division of The 451 Group. For more information:

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