August 19, 2013 08:00 ET

FlowTraq Appoints LEWIS PR as US Agency of Record

Selected to Manage Media Relations and Digital Marketing Campaign

WASHINGTON, DC--(Marketwired - Aug 19, 2013) - LEWIS PR, a global digital communications agency, has been selected by FlowTraq, a network security software provider, to manage its integrated media relations and digital marketing campaign across the US.

FlowTraq, a ProQSys flagship product, appointed LEWIS to build its brand presence in the network intelligence and cybersecurity space. The integrated PR campaign aims to highlight FlowTraq's continuous growth as a formidable industry challenger and will showcase the company's corporate expertise in big data, network intelligence, network forensics and analysis.

"FlowTraq brings a differentiated approach to security, a stellar executive team and a trove of insight into network traffic trends that can drive an exciting storyline," said Ian Lipner, Vice President of LEWIS PR, Washington, D.C. "LEWIS will draw upon this unique dataset and perspective to power a campaign that showcases FlowTraq's executives as industry thought leaders."

In addition to leading an aggressive media relations program, LEWIS will run a comprehensive digital marketing campaign also comprising social media and SEO support.

"We were seeking an agency partner that could bring a clear strategic vision to propel FlowTraq to the forefront of the network security discussion," said Vincent Berk, founder and CEO of FlowTraq. "LEWIS already understood the terms, players and dynamics of the industry and we were impressed by their creative approach to both traditional and digital outreach. We're excited to be working with such a dedicated agency team."

The 12-month retainer started on July 1, 2013. Financial terms are not being disclosed.

About FlowTraq

FlowTraq is network security software that uses full-fidelity network flow records to provide unified security, monitoring, and forensics. It is the only commercially available solution that scales beyond 100Gbps without the need to sample or aggregate data. As a result, FlowTraq's robust behavioral fingerprints trigger few false alarms, which mean less time lost investigating non-incidents. FlowTraq features a multi-tenant web portal for Managed Service Providers and advanced Behavioral Anomaly Detection to catch data exfiltration and security threats. FlowTraq can be deployed stand-alone or in a cluster, enabling it to offer its forensically accurate analytics at any bandwidth level. It is designed to complement and improve existing network security operations.


LEWIS PR is a global PR and digital communications agency. In addition to traditional media and analyst relations, LEWIS specializes in social media, digital marketing and creative services. It works with companies to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has 25 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.

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