SOURCE: Fluent Co.

Fluent Co.

June 10, 2014 08:30 ET

Fluent Announces Innovation Sponsorship at Northside Festival in Brooklyn

Fluent Brings Cutting-Edge Acquisition Solutions & Brand Expertise to Northside Innovation

NEW YORK, NY--(Marketwired - Jun 10, 2014) - Fluent has announced they will be sponsoring the innovation portion of the Northside Festival that will be kicking off his Thursday in Brooklyn, New York and held across Williamsburg and Greenpoint from June 12th-19th.

Fluent's performance ad-serving platform helps brands identify and acquire the right consumers with the highest likelihood of engaging and becoming brand loyal. Northside Festival grants Fluent the opportunity to showcase how their proprietary suite of advertising products enables brands to approach their acquisition efforts intelligently -- improving the effectiveness of their digital marketing initiatives.

Fluent will be exhibiting in Brooklyn's McCarren Park on Thursday, June 12 and Friday, June 13. The Trade Show marks the kickoff to Northside -- a week-long discovery festival for innovation, music, film and art, that drew nearly 100,000 people in attendance last year -- and runs alongside the Northside Innovation Conference, featuring panel discussions, workshops, hackathons and VIP events led by industry influencers, tech gurus and startup superstars.

This year's tradeshow will showcase the best brands in both innovation and entrepreneurship including, OfferPop, Moat, SendGrid, Ghostery, NYCEDC, Gilt Groupe, Handybook, One Fine Stay and The End Records.

As an Acquisition Service Provider (ASP), Fluent finds their clients' most valuable customers and puts them on the path to purchase via insights-driven targeting across their expansive media network. Fluent's Adaptive Profiling System facilitates real-time conversation with consumers, which allows brands to formulate a more comprehensive understanding of their customers' needs and interests. This level of insight paves the way for more profitable monetization solutions for their media partners and more effective marketing strategies for their advertiser clients.

"Northside Festival plays host to some of the most exciting technological innovators and brands in the world. It is the ideal venue to discuss how these organizations can adapt their culture and campaigns using first-party consumer data and insights from our platform to accelerate their transformation into more customer-centric companies," said Fluent Co-Founder and President, Matt Conlin.

As part of its sponsorship, Fluent will be hosting a private VIP cocktail party from 5-8pm at the Wythe Hotel in Williamsburg on Thursday, June 12th. The party will kick off a night of celebration for a select gathering of elite brand managers and innovators.

"I couldn't be more excited to have a company as cutting-edge as Fluent as one of our fantastic sponsors and partners of the festival," said Scott Stedman, Northside Festival Founder and Director. "Together we're successfully shaping this to be an original, exciting showcase of NYC's creative and innovative spirit!"

Additional information:
- Fluent: www.fluentco.com
- Northside Innovation: http://northsidefestival.com/innovation/innovation-line-up/.
- Northside Trade Show: http://northsidefestival.com/tradeshow/

About Fluent

Fluent is one of the fastest growing companies in Ad Tech working with some of the World's Largest Brands and New Market Leaders. Fluent was built on the premise that effective marketing campaigns start with intelligent acquisition. Since 2010, they have been perfecting an ad serving solution that fulfills that promise -- providing a suite of advertising products that deliver high ROI acquisition services at scale. Named one of Crain's "Best Places to Work" in 2012 and 2013 they are continuously moving forward, faster and wiser.

Fluent is headquartered in New York, NY. To find out how Fluent can help you intelligently acquire and activate new customers visit www.fluentco.com or email info@fluentco.com.

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