BOSTON, MA--(Marketwired - Mar 24, 2014) - Brand marketers continue to scratch their heads trying to figure out the best ways to tap into the young millennial market, while continuing to invest resources on marketing and advertising campaigns that don't work with this significant and unique generation. According to college insights and marketing agency Fluent, there is a fundamental disconnect: the latest wave of millennials are not who marketers think they are.
In a series of industry appearances, the leadership team of Fluent (www.fluentgrp.com) will share first-hand insight and data collected on College Millennial Consumers' (CMC) behaviors and preferences, to help marketers think about their approach and strategies differently -- enabling them to deliver better experiences that speak directly to the CMC marketplace, and build real relationships for greater results. Following is a schedule of where to find Fluent executives speaking in the upcoming months:
March 26 @ IEG's 31st Annual Sponsorship Conference, Chicago
Mark Giovino, Executive Vice President, Fluent: "How the Last Wave of Millennials is Changing the Future of Sponsorships," at 8:30 - 9:35 am.
March 27 @ BAA Annual Marketing Conference, Chicago
Darren Ross, Executive Vice President, Fluent Insights & Solutions, to present panel with Seth Fishbein, Senior Marketing Manager, College & Sponsorships, Keurig, and three millennial college students: "Cracking the Code with Neo Millennial Consumers for Next-Gen Brand Marketing Success," at 9:15 - 9:55 am.
May 8 @ Event Marketing Summit, Salt Lake City
Fluent's Darren Ross will present with Laurie Koehler, Senior Consumer Marketing Manager, Intel: "Intel's Rules for Connecting with the College Crowd," at 1:45-2:30 pm.
May 21 @ 2014 Beverage Forum, New York
Mark Giovino, Executive Vice President, Fluent: "Millennials: The Perennially Misunderstood and Underserved," at 2:45 to 3:45 pm.
Fluent: Specializing in "translating brands for the college world," Fluent works with clients who want to understand and engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. With a network encompassing more than 1,000 colleges and universities, Fluent's capabilities include campus activities and programs, College Millennial Consumer insights, digital and social media strategy and activations, and experiential programs. Clients have included major brands such as Kellogg's, Microsoft, Macy's, Jack in the Box, Skype, Zipcar, Kotex, Dove and L'Oreal. For more information, visit: www.fluentgrp.com