SOURCE: fluent

Fluent

January 26, 2015 09:30 ET

Fluent Kicks Off 2015 With AT&T Account Win and Expanded Programs for Keurig, Zipcar

College Marketing Agency Adds 20% in Revenue in Q4 of 2014

BOSTON, MA--(Marketwired - Jan 26, 2015) - Fluent, a Boston-based college millennial marketing and insights agency, today announced it has added telecommunications giant AT&T and innovative next-generation TV platform Philo to its client roster. In addition, the company said it is also expanding its programming for a host of existing clients, including Keurig, Zipcar, Disney, and Microsoft.

This new account activity builds on a strong Q4 2014 for Fluent, which brought a host of client wins and new assignments for clients including Pivot TV, Square, Macy's and Tableau Software. With spring semester just getting underway for colleges and universities across the country, brands are seizing the opportunity to connect with these consumers who wield tremendous buying power and influence over a growing demographic of socially connected consumers.

"As recently as just five to ten years ago, the college market was thought of as a 'nice to have' niche market, often treated as an afterthought by brands in their overall marketing efforts," said Fluent CEO Chip Rives. "But digital technology and social media has changed all of that. Now the college market is among the most influential demographics there is, shaping tastes and preferences that can drive a brand's entire product strategy and image. The brands we work with get that and make a commitment to really listen to, engage with and understand these consumers."

Among its 2015 spring assignments, Fluent will be working with AT&T as the brand continues to deepen its engagement in the core millennial segment through tailored programming for the college market. In addition, its expanded work for Keurig and Zipcar involve experiential programs across nearly 200 colleges and universities.

About Fluent: Specializing in "translating brands for the college world," Fluent works with clients who want to understand and engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. With a network encompassing more than 1,000 colleges and universities, Fluent's capabilities include campus activities and programs, College Millennial Consumer insights, digital and social media strategy and activations, and experiential programs. Clients have included major brands such as Keurig, Kellogg's, Microsoft, Macy's, Jack in the Box, Skype, Zipcar, Kotex, Dove and L'Oreal. For more information, visit: www.fluentgrp.com.

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