SOURCE: Fluid, Inc.

Fluid, Inc.

January 25, 2010 14:02 ET

Fluid, Inc. Joins Facebook® Preferred Developer Consultant Program

Social Shopping Pioneer Chosen Based on Strong Track Record of Innovative Online Retail Solutions for Coty Prestige, AT&T, JanSport and Others

SAN FRANCISCO, CA--(Marketwire - January 25, 2010) - Fluid, Inc. today announced that the company has been named to the Facebook Preferred Developer Consultant Program, along with a small group of leading agencies. Facebook created the program to match brands, celebrities, companies and organizations with the best resources available to build flagship applications, and employ best practices on the Facebook Platform. Focused exclusively in ecommerce, Fluid is an industry leader in the thoughtful use of social media to increase revenues and providing purchase validation to shoppers. Fluid delivers highly custom Facebook applications from its agency team and has developed Fluid Social, a productized solution for using social media to enhance an online store.

"We're extremely pleased to be a Facebook Preferred Developer Consultant and to be part of a program made up of such forward-thinking, creative companies and people," said Amy Lanigan, Director of Client Strategy at Fluid. "Our work with a number of clients -- including Vera Wang Princess, JanSport and The North Face -- has demonstrated that the Facebook Platform offers immense opportunity for us to execute innovative and exciting solutions on behalf of our clients and their customers."

"Seeing Fluid on this list is no surprise to us," said Victoria Bluvstein, Director of Global Marketing at Coty Prestige. "Fluid created and implemented a custom Facebook solution for Vera Wang Princess that has engaged and resonated with our target audience and exceeded our expectations in terms of results."

Fluid Social was one of the earliest ecommerce implementations to utilize Facebook Connect. Seamlessly built into a retailer's site, Fluid Social enables shoppers to tap into their social graph for product ideas and purchase validation. Shoppers utilizing Fluid Social on JanSport average 59% more product page views and spend 147% longer on site than shoppers that do not utilize the product.

The initial program features 14 companies who have built flagship applications on Facebook and are well-versed in building Facebook integrations and offer solutions ranging from contests, polls and campaigns to deeply integrated social experiences. Fluid was chosen for the program based on the company's long history in the development of innovative, socially engaging online retail solutions for highly successful brands, including JanSport, AT&T, Calvin Klein Fragrances and others. The entire list of Facebook Preferred Developer Consultants can be found here:

About Fluid, Inc.

Fluid creates engaging online retail experiences that drive conversion, customer satisfaction and brand loyalty. Founded in 1990, Fluid has a customer list that includes major online retailers such as Reebok, Lucky Brand Jeans,, Warner Entertainment and The North Face, among others. More information about Fluid is available at

Facebook® is a registered trademark of Facebook Inc.

Contact Information

  • For more information, contact:
    David Wright
    Email Contact
    (408) 363-2843