SOURCE: Fluke Corp.

Fluke Corp.

August 29, 2011 10:00 ET

Fluke Wins TED Magazine 2011 Best of the Best Award

Recognized for Its Fluke® iFlex™ Digital/Social Media Campaign

EVERETT, WA--(Marketwire - Aug 29, 2011) - Fluke Corporation, the global leader in portable electronic test and measurement technology, was named a winner in the Digital Campaign category of the TED Magazine 2011 Best of the Best Awards. The awards recognize the best marketing practices in the electrical industry.

Fluke won for the "It's a Tight, Tight World" online promotion for the iFlex Clamp Meter. The program featured a humorous video featuring the iFlex product. After viewing the video, participants received a personalized link, which they used to share the video via email, Facebook, Twitter, and other social media sites. If their link to the video was used five times, they received an iFlex bottle opener as a prize.

Forty percent of the video's 30,000 views resulted from participant sharing, exceeding the average of 15 percent for similar programs. The program was an effort at engaging a broad audience through non-traditional media and it successfully generated significant awareness for the iFlex Clamp Meter.

This is the sixth major recognition this year for the Fluke Clamp Meters. The Fluke 381 Remote Display True-rms AC/DC Clamp Meter with iFlex won the EC&M 2011 Platinum Product of the Year, EC&M 2011 Product of the Year Category Winner in the portable measurement equipment category, Gold Award in the Tools category in the ACHR - The NEWS 8th Annual Dealer Design Awards, 2010 Control Engineering Engineers' Choice Awards in the portable measurement equipment category, and 2010 Plant Engineering Product of the Year Silver Award in the Maintenance Tools and Equipment category.

About Fluke Clamp Meters with iFlex
The Fluke 376 and 381 Clamp Meters with iFlex offer improved performance perfect for a wide range of current measurement situations. The 381 is first clamp meter with a wireless display, allowing one technician to do the work of two, by leaving the clamp in place and taking the measurement readout to another location up to 30 feet away. The accompanying iFlex flexible current probe allows users to measure large, inflexible, or hard-to-reach conductors up to 2500 amps. The iFlex probes connect directly to the meter, displaying current measurements without error prone scaling factors. The 1.8 m (6 ft) cord allows separation between the measurement location and the clamp meter making it easier to view the display. The large loop size and thin cross section allow measurement of awkward sized conductors and improved wire access in crowded spaces.

Fluke Corporation
Fluke test instruments are distributed in more than 100 countries. For more information on Fluke tools and applications, or to find the location of your nearest distributor, contact Fluke Corporation, P.O. Box 9090, Everett, WA USA 98206, call (800) 44-FLUKE (800-443-5853), fax (425) 446-5116, e-mail or visit the Fluke Web site at

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About Fluke
Founded in 1948, Fluke Corporation is the world leader in compact, professional electronic test tools. Fluke tools deliver the testing and troubleshooting capabilities that are critical to keep commerce and industry running smoothly. Fluke customers are technicians, engineers, electricians, metrologists and building diagnostic professionals who install, troubleshoot and manage industrial, electrical and electronic equipment and calibration processes for quality control and building restoration. In the past five years, Fluke tools won more than 50 industry awards, including EC&M 2011 Platinum Product of the Year Award, Test and Measurement World Best in Test, Control Engineering Engineer's Choice and Plant Engineering Product of the Year. Fluke is a registered trademark of Fluke Corporation in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Contact Information

  • For more information:
    Leah Friberg
    Public Relations Manager
    (425) 446-5905
    Email Contact