SOURCE: Flutter, Inc.

Flutter, Inc.

April 30, 2013 11:00 ET

Flutter Eyewear Blends Fashion and Functionality With New Mother's Day Gifts

New Flutter Jewelry and Special Gifts Available for Moms Who Wear Reading Glasses

REDWOOD CITY, CA--(Marketwired - Apr 30, 2013) -

CORE NEWS FACTS:

  • Flutter Eyewear, the online eyewear retailer offering gorgeous reading glasses for stylish women, today announced that it is offering Flutter Jewelry, gift cards and a special gift in time for Mother's Day.
  • This year, opt to give the mom in your life a unique and chic Mother's Day gift that she'll use for years to come. Flutter introduces:
    • Flutter Reading Glasses - Give the gift of clarity and style. Easy to purchase Flutter online gift cards are a thoughtful gift that will show mom you're thinking of her. Let your mom choose the frame style and lens power that suit her perfectly.
    • Flutter Jewelry - No more hooking your readers onto your shirt or losing them on your head. Flutter offers an elegant and practical solution to store your readers in between wears. Available in four different designs, Flutter Jewelry necklaces complement a wide variety of fashions.
    • Mother's Day Discount - With the purchase of Flutter readers, receive a free eyeglass case roll (a $25 value) using the special Mother's Day code now through May 13. This soft roll case holds up to two pairs of reading glasses, a cleaning cloth and credit cards. Enter code "FREECASE" after placing the Flutter case roll and your Flutter eyewear order into your online shopping cart.
  • Additionally, a portion of sales will go to the Canine Companions for Independence, a non-profit focused on service dog training that trains dogs to be companions for people with disabilities.
  • To purchase Flutter eyewear, jewelry and gift cards, visit www.fluttereyewear.com.

WHY FLUTTER FOR READERS:

  • With Flutter, you can find and buy high-quality, fashionable reading glasses online in more than 20 designs and colors.
  • Flutter makes it easy and fun to shop for readers that fit well. Its Perfect Fit guide offers multiple tools to ensure that you select the ideal frames for your face. Online tools include:
    • Face shape guide - Reading glasses are designed for different face shapes. Flutter's guide helps you determine your face shape and recommends frames that work best for you.
    • Paper dolls - Simply select the frames you like best -- print the cut out of the frame and try on the paper doll versions.
    • Virtual try-on - Choose the frames you want to try on, then upload your photo. You can even save your try-on photos and compare which frames you like best.

QUOTE:
Attributable to Patti Lee-Hoffmann, co-founder, Flutter Eyewear
"It's difficult to find a pair of reading glasses you truly want to wear. We know because we were in that situation and created Flutter with that experience in mind. Flutter is transforming the entire process of finding, selecting and wearing reading glasses for women."

About Flutter Eyewear:
Flutter Eyewear offers fabulous, high-quality reading glasses you actually want to wear. Founders Patti Lee-Hoffmann and Gayle Haworth launched Flutter in 2011 with the belief that you shouldn't have to compromise your sense of style when shopping for readers. With Flutter, you can easily find the right frame and lens for your face shape and lifestyle using fun and helpful online tools. Who says you can't have more than one pair of readers? Shop www.fluttereyewear.com for your next pair. Follow us on Twitter and Facebook.

Contact Information

  • PR contact:
    Melissa Roxas
    Inner Circle Labs for Flutter Eyewear
    Phone: 415-684-9401
    Email: Email Contact