December 03, 2010 03:14 ET

Flutteroo Announces a Strategic Partnership With Emailvision

LONDON, UNITED KINGDOM--(Marketwire - Dec. 3, 2010) - Flutteroo auctions is delighted to announce that it will be working with Emailvision to develop and spearhead its email marketing strategy. After an intensive selection process, this partnership comes into place from December 1st 2010 and all emails will be managed by Emailvision on behalf of Flutteroo from then on out. Email marketing is an increasingly important part of Flutteroo's marketing strategy, and with a database of hundreds of thousands of customers and potential customers, this partnership will help further develop this opportunity for the company. Flutteroo already has in place a comprehensive mailing program based on a highly sophisticated segmented approach constantly trying to help its customers and potential customers find amazing bargains across its range of range of Penny Auctions, Lowest Unique Bid Auctions and Buy It Now auctions. So, whether the customer is looking for a cheap iPhone4 or a cheap Wii then email marketing is a key part of Flutteroo's strategy both now and for the future to help their customers find what they are looking for.

Dave Hobday, CEO Flutteroo, commented: "We are delighted to be working with Emailvision. Their experience in this marketing channel is second to none. As we continue to focus on giving our current and future customers a better and better experience email marketing will become more increasingly central to our thinking so it's an incredibly exciting time to be forming this partnership. We can't wait to see the results and continue to improve the experience for our customers".

Darren Lewis, UK Sales Director at Emailvision responded: "Pay-per-bid auctions is an incredibly exciting category. It's growing very quickly and Flutteroo is clearly at the forefront of this. To have got to its size and scale in just a year is testament to that, and we are now delighted to have the opportunity to work with Dave and his team to take Flutteroo to the next level with our bespoke range of email marketing tools, skills and technology".

Over the last 12 months Flutteroo has focussed very heavily on its marketing strategy, whether it was embracing Facebook where it now has c3,000 fans from a standing start just over a year ago, through to online marketing and retargeting. Hence, developing and building out its email capability was a natural next step. It plans to use Emailvisions' technology to build a much deeper relationship with its customers over the next year, being able to communicate better to them in more relevant, topical and innovative ways. Dave Hobday added: "With an ever broadening array of products and auctions, being able to communicate this in a simple, relevant and timely way to our customers is fundamental to developing Flutteroo. It's clear that Emailvision's team are the ones to work with us to deliver this through 2011".

About Flutteroo.co.uk

Flutteroo launched in 2009 into the rapidly growing market of internet pay-per-bid auctions. These combine traditional retailing with skill and strategy. Flutteroo is privately funded and based in west London. Dave Hobday has a senior management and marketing background from companies including Sportingbet, HBOS, Telewest and Procter & Gamble. The management team has successfully raised over one million pounds in first round funding.

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