September 24, 2010 03:13 ET

Flutteroo Auctions Embraces Social Marketing

LONDON, UNITED KINGDOM--(Marketwire - Sept. 24, 2010) - After a raft of product launches and improvements through the Summer, Flutteroo is delighted to announce the launch of its latest initiative - a brand new Refer a Friend scheme focussed on further delighting its customers and leveraging its strong social marketing elements. This hotly requested and much sought after initiative further emphasises the community part of Flutteroo's highly differentiated proposition in the Penny Auctions and Lowest Unique Bid market.

Flutteroo already has over 90,000 registered UK bidders, a number that continues to accelerate, and an increasingly loyal customer base thanks to its ongoing focus on the Customer and the Customer Experience. With the launch of its new refer-a-friend scheme it aims to continue to promote this community spirit and keep Flutteroo at the forefront of the auction market. It's this continued blend of being not only a site to get a new cheap iPod Touch or a great deal on the latest laptop, but also a place to have lots of fun too that ensures Flutteroo is so different to the rest of the auction sites in the UK market. This launch comes hot on the heels of previous successes earlier in the year including Player Feedback, Site News, Real-Time Winners updates and League Tables.

Dave Hobday, Flutteroo CEO said "This is a very important initiative and another milestone in the Flutteroo story. Our customers have been asking us for a top-notch Refer a Friend scheme and I am delighted that this is what we are now able to bring them. It couldn't be easier for bidders; they simply type the email address of their friend into a specially designed area of the site and that's it. Everything else is totally automated including sending their friend a personalised email, and crediting both customers with extra bids when the friend joins Flutteroo."

The scheme will be heavily promoted both on the site, and in other social marketing communities such as Twitter, online forums, blogs and Facebook, where Flutteroo now has 2,000 highly active fans. Given the strength of Flutteroo's proposition, the scheme is expected to be very popular, with high take-up amongst its current customers. Dave Hobday added: "Our customers love a bargain. So, the opportunity to win the latest gadgets, like a cheap iPod Nano, alongside getting extra bids totally free just for referring their friends to a site they love is going to prove incredibly popular. And, of course, the more customers we get then the more auctions we run and the more bargains we have."

About Flutteroo.co.uk

Flutteroo launched in 2009 into the rapidly growing market of internet pay-per-bid auctions. These combine traditional retailing with skill and strategy. Flutteroo is privately funded and based in London. Dave Hobday has a senior management and marketing background from companies including Sportingbet, HBOS, Telewest and Procter & Gamble. The management team has successfully raised over one million pounds in first round funding.

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