January 14, 2011 03:13 ET

Flutteroo Auctions Smashes Through 200,000 Customers

LONDON, UNITED KINGDOM--(Marketwire - Jan. 14, 2011) - Hot on the heels of its expansion into North America, and just over a year after launch, Flutteroo auctions has broken through the 200,000 customer mark and continues to see its business accelerating forwards. Its unique blend of 3 different types of auctions, Penny Auctions, Lowest Unique Bid Auctions and Buy It Now combined with its ongoing drive to deliver exemplary customer service is proving a winning combination. The site, which auctions brand new products at great prices gives customers the opportunity to buy everything from a new cheap iPhone4 through to a cheap Wii console at a bargain price. And, with its expansion into North America it remains confident that its customer and associated business growth will continue through 2011.

Dave Hobday, CEO Flutteroo, commented: "Hitting 200,000 customers at this stage of our life is a major milestone and we're delighted to have got here so quickly. It was only a few months ago we were proud to have got to 6 figures and now this milestone means we can realistically have half a million in our sites. And, this has been delivered almost entirely from our UK business so there's all the upside of North America to look forwards to too."

Flutteroo has launched a significant amount of initiatives over the last few months, and it is this constant innovation that it believes is continuing to help drive its growth. Hobday added: "We are always trying to find new ways to delight our customers; for example we have recently launched 'Mega Auctions'. These are ultra-high value items, like a top of the range iPhone or TV and Wii Games Console combination, that our customers can get for absolute rock-bottom prices. We are adding more and more of these mega auctions, along with a huge range of other products too. We've also invested heavily in CRM marketing and this will continue through 2011 as we find better and better ways to reach out to our customers. These kinds of opportunities are really helping us to deliver consistently strong growth."

The effects of this growth are being seen across the business including an ever growing and loyal group of fans on Facebook which again re-enforces the fact that Flutteroo is more than just a fun way to grab a bargain. It's increasingly a great place for customers to spend time with genuinely sticky content and features.

Over the next few months Flutteroo will focus its attention on North America and driving growth there, alongside continuing to innovate and lead the market in the UK.

About Flutteroo.co.uk

Flutteroo launched in 2009 into the rapidly growing market of internet pay-per-bid auctions. These combine traditional retailing with skill and strategy. Flutteroo is privately funded and based in west London. Dave Hobday has a senior management and marketing background from companies including Sportingbet, HBOS, Telewest and Procter & Gamble. The management team has successfully raised over one million pounds in first round funding.

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