March 31, 2011 02:13 ET

Flutteroo Improves Search Functionality

LONDON, UNITED KINGDOM--(Marketwire - March 31, 2011) - Following customer feedback, Flutteroo is pleased to announce that it has revised and improved its search functionality. The new search format allows for a much more user focussed experience, meaning that customers can find the products they want to bid on with ease, from cheap iPhone 4s to cheap Wiis. Now serving over 300, 000 customers, and offering a wide range of products, the change comes as part of the company's focus on customer services.

Flutteroo's CEO, Dave Hobday, explained: "At Flutteroo, we decided from the start that we wanted to differentiate ourselves through superb customer services, and this change is just a part of that. It's essential that we listen to our users; they're the ones using the site, and with a loyal community growing on Facebook, it's easy to listen to what they want. We're excited to see the effects of the new search functionality, and hope that customers will be able to find what they want with much greater ease now that the changes have been made."

The search functionality allows customers to easily search for products across all of Flutteroo's game types; Penny Auctions, Lowest Unique Bid Auctions and Price Drop Auctions. It also integrates the sitemap, allowing customers to easily navigate the sites growing number of auctions with speed.

The change comes as Flutteroo extends its product offering yet further, to include such new must-have items such as the Apple iPad2 and the new Nintendo 3DS, which will be featured in the site's popular Mega Auctions. These Mega Auctions run at peak times, and are now being expanded to run more regularly than ever, where previously they were limited to one game type and only ended at weekends.

Hobday added, "This new search functionality shows that Flutteroo remains as dedicated as ever to listening to our growing customer base, and responding to their needs. Our focus on customer services has brought about this change, and we will continue to listen to what our customer wants, so that we can continue to improve their experience on the site."

About Flutteroo.co.uk

Flutteroo launched in 2009 into the rapidly growing market of internet pay-per-bid auctions. These combine traditional retailing with skill and strategy. Flutteroo is privately funded and based in west London. Dave Hobday has a senior management and marketing background from companies including Sportingbet, HBOS, Telewest and Procter & Gamble. The management team has successfully raised over one million pounds in first round funding.

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