November 12, 2010 03:13 ET

Flutteroo Launches 'Choice Auctions'

LONDON, UNITED KINGDOM--(Marketwire - Nov. 12, 2010) - Flutteroo has continued its initiative roll-out program with the launch of 'Choice Auctions'. These unique auctions now give its customers the opportunity to choose the exact product they want when they win across its entire range of Penny Auctions, Lowest Unique Bid and Buy It Now auctions. So, whether it's the specific colour of a brand new iPod Nano, or the particular type of games console for the latest Call of Duty release, customers can now choose exactly what they want when they win. This is a very significant initiative for Flutteroo bidders and gives them even more opportunities to get what they are looking for at absolutely bargain prices.

Dave Hobday, Flutteroo CEO commented "Choice Auctions is something that has been in development for some time and we are delighted it's now live. Choice Auctions mean that our customers now get the opportunity to decide what they want and get it there and then. Rather than having to wait for an auction with exactly the Wii console they are looking for, now a Wii Choice Auction means they can choose the colour they want as soon as it ends – black, white and even the special limited edition red. Now everyone can get a cheap Wii to suit them. This is something our customers have been looking for and I am just pleased that we are now able to offer this to them. And, with so many core products coming in such an array of colours, styles and versions in the run-up to Christmas the timing couldn't be better."

Flutteroo has continued to innovate in the pay-per-bid auction market since its launch in 2009, and continues to ensure it is always one step ahead of the market, and is rapidly developing into more than just a bidding site. It remains a great place to win amazing bargains, from a very cheap iPhone4 through to the brand new Xbox Kinect, while also increasingly embracing the more social aspects of on-line retail and auctions.

Hobday added: "Choice Auctions continues to underpin our ruthless focus on giving our customers what they want. We are constantly rolling out new products, new ideas and ways to make Flutteroo more fun and more entertaining while of course delivering brand new products at amazing prices. The beauty of this market is that there's no shortage of opportunity, and we will carry on innovating and trying to stay ahead of the competition by focussing on what our customers really want."

Having just celebrated its first Birthday, Flutteroo is now looking forwards to a strong Christmas trading period where its blend of great value bargains and fun auctions will prove increasingly popular during the festive season. It is also looking to continue its roll-out of brand new auction types, alongside further improvements to its current site from everything including the on-site navigation through to giving even more information out about the auctions and products themselves to make it easier for customers to bid and enjoy the site.

About Flutteroo.co.uk

Flutteroo launched in 2009 into the rapidly growing market of internet pay-per-bid auctions. These combine traditional retailing with skill and strategy. Flutteroo is privately funded and based in west London. Dave Hobday has a senior management and marketing background from companies including Sportingbet, HBOS, Telewest and Procter & Gamble. The management team has successfully raised over one million pounds in first round funding.

Contact Information