April 29, 2011 12:00 ET

Flutteroo Launches Into Australia and New Zealand

LONDON, UNITED KINGDOM--(Marketwire - April 29, 2011) - Following it recent launch into Europe, Flutteroo is delighted to announce it has now further expanded its geographical presence with a launch into Australia and New Zealand. This means that Flutteroo now has a presence across the UK, Europe, and North America as well as these 2 brand new territories. This latest move continues the execution of Flutteroo's global expansion plans announced late last year and allows it to bring its unique and differentiated offering of 3 different auction types of Penny Auctions, Lowest Unique Bid Auctions and Price Drop Auctions to a brand new group of customers.

These auctions continue to prove very attractive to customers in Flutteroo's existing markets and it therefore believes that this formula, allowing customers to grab everything from a cheap iPad2 to a cheap Kindle, will prove just as successful in the new markets.

Dave Hobday, CEO of Flutteroo enthused: "The opportunity to bring the Flutteroo offering to Australia and New Zealand is a very exciting move for us. It now means that we are able to provide our unique proposition to a whole new group of customers. Based on our research, we really believe Flutteroo will be a big hit 'down under'; there's no doubt our blend of auctions, amazing bargains and ruthless attention to customer service should continue to be a winning formula here too".

Hobday also added: "The speed in which we are now able to move the Flutteroo business forwards is testament to the auction platform we have developed and continue to enhance. The flexibility of our software, and the ability to roll-out new geographies, currencies and soon languages is exactly what we had envisioned when we first developed Flutteroo. It is now so pleasing to see all this work coming together into a rolling series of new markets. There's so much for us to go after and we will continue with our global roll-out program through the rest of this year".

This roll-out comes shortly after Flutteroo passed its 300,000 registered customer mark and no doubt this launch will only continue to accelerate the growth of the business. Further initiatives are planned through the course of the Summer, alongside the geographical roll-out, all designed to continue to ensure Flutteroo stays one step ahead of the competition and continues to delight its customer base.

About Flutteroo.co.uk

Flutteroo launched in 2009 into the rapidly growing market of internet pay-per-bid auctions. These combine traditional retailing with skill and strategy. Flutteroo is privately funded and based in west London. Dave Hobday has a senior management and marketing background from companies including Sportingbet, HBOS, Telewest and Procter & Gamble. The management team has successfully raised over one million pounds in first round funding.

Contact Information