January 07, 2011 03:14 ET

Flutteroo Launches Into North America

LONDON, UNITED KINGDOM--(Marketwire - Jan. 7, 2011) - Flutteroo is delighted to announce that it is launching into North America and bringing its unique blend of fun, entertaining shopping and online auctions to this new market. The move represents the next part of Flutteroo's growth and expansion plans and is the culmination of months of planning and development.

As in the UK, Flutteroo will give its North American customers the opportunity to get amazing bargains across the broadest possible range of products, from a cheap iPhone4 through to a cheap Wii. And as part of this expansion, it also plans to offer products unique to the North American market too.

Dave Hobday, CEO Flutteroo, commented: "This marks a very important milestone for us. After focussing our efforts on the UK market over the last 2 years it is fabulous news to now have the opportunity to take Flutteroo to this brand new market. We know that our unique blend of fun shopping and auctions, coupled with a ruthless focus on customer service, support and delivery is going to be an absolute winner in North America. This market was the next obvious step for us and we are absolutely thrilled to be bringing Flutteroo to a whole new group of customers eager to grab a bargain and have fun on Flutteroo."

Flutteroo has prided itself on leading the Penny Auctions and Lowest Unique Bid market in the UK with constant innovation and an ever increasing and broader range of products. This innovation will continue throughout 2011 and be focussed on better serving the needs of its customers on both sides of the Atlantic. Hobday added: "This move gives us the opportunity to learn from a whole new group of customers and not only apply those learnings in North America, but take them and improve the service and products we offer in the UK too. Over the last few years we have worked hard to try and delight our UK customers; the same will hold just as true in North America and I can't wait to start to see the results during the first few months of 2011."

Over the last year, Flutteroo has extended its range of auctions across the site, both in terms of volume and variety, and is now closing hundreds of auctions every week and shipping amazing brand new bargains to its delighted customers. The launch in North America is testament to this success.

However, this launch is only the first part of the Flutteroo's plans for 2011. Further new features and functionality for its customers are already in development and will sit alongside constantly increasing its range of amazing products for customers to buy at substantial discounts.

About Flutteroo.co.uk

Flutteroo launched in 2009 into the rapidly growing market of internet pay-per-bid auctions. These combine traditional retailing with skill and strategy. Flutteroo is privately funded and based in west London. Dave Hobday has a senior management and marketing background from companies including Sportingbet, HBOS, Telewest and Procter & Gamble. The management team has successfully raised over one million pounds in first round funding.

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