SOURCE: Focus Creative

Focus Creative

February 19, 2009 13:20 ET

Focus Creative to Introduce 'Out of Home Advertising' to Banking, Cruise Line and Hospitality Industries

LOS ANGELES, CA--(Marketwire - February 19, 2009) - After achieving dramatic results for dentists with their Waiting Room Theater ( digital, multimedia presentation, Focus Creative today announced its move into the hospitality, cruise line, and banking industries, all hard-hit by a slumping economy. In doing so, Focus Creative is taking the lead in delivering digital signage networks ('Out of Home Advertising') to several industries for the first time.

"Up until now, digital technology has not been effectively utilized in 'Out of Home Advertising' content," says Robert Grossman, Focus Creative's cofounder and President. "In fact, digital signage production has been very weak from a design and messaging perspective. With the outstanding results our subscribers have achieved from Waiting Room Theater, our flagship programming targeting the dental industry, we believe we can help boost sales in several other industries, as well."

Waiting Room Theater is Focus Creative's highly successful multimedia presentation that launched in 2005. Initially offered to 250 dental groups, WRT has grown to an all-time high of 2,800 subscribers due to its ability to consistently increase per patient revenues. The 25-minute presentation informs patients sitting in waiting rooms promoting highly profitable procedures for the dentist, while also educating the patient.

Now, Focus Creative is developing presentations for the hospitality, cruise line and banking industries with a similar goal in mind. An award-winning production company for their development of business communications and digital advertising content, Focus Creative is now looking to stimulate the banking, cruise line and hospitality industries.

"With our focus on marketing combined with our expertise in production, we can help companies in these industries with this very effective communications tool," says Mr. Grossman.

Since 1993, Focus Creative has won multiple Telly and Communicator Awards for their creativity and production of content and messaging for industrial and commercial videos. Additionally, Focus Creative produces special events and large corporate meetings, web broadcasting events, tradeshow media, sales presentations and digital signage. In this way, Focus Creative helps organizations focus their message, increase sales, motivate their target audience to action.

Contact Information

  • For more information contact:
    Robert Grossman
    Email Contact