SOURCE: Team Focus Insurance Group

Team Focus Insurance Group

September 16, 2014 11:15 ET

Focus Holdings Is Now Team Focus Insurance Group

New Name and Rebrand Unify Goals and Messaging for Diverse Family of Florida Insurance Organizations

SUNRISE, FL--(Marketwired - Sep 16, 2014) -  Focus Holdings LLC, a South Florida-based insurance holding company, has completed a rebranding campaign which incorporates a new company name and unifies the company's many subsidiaries under Team Focus Insurance Group (Team Focus).

Unveiled in stages over the past month, the campaign debuts a new customer-facing website, marketing message and tagline, "Ensuring Your Success," which illustrates a vision and pledge shared by all the Team Focus subsidiaries, most prominently including MacNeill Group, Capacity Insurance Company and Focus Technologies. The campaign reinforces Team Focus' unique, value-oriented approach to business by concentrating on the collective growth and success of customers, partners, employees, policyholders, and the property and casualty (P&C) insurance industry at-large.

"This rebrand highlights the market-leading innovation and perspective we bring to the insurance industry," said Kevin Tromer, president of Team Focus, who personally led the project. "From customer care and vendor relations to team member interactions and recruitment of the industry's best and brightest, this effort transforms us from a holding company into a more well-defined brand visible across the P&C insurance industry. The Team Focus brand better reflects who we are as a group, and the strength of this messaging will undoubtedly help all our operating divisions deliver results for clients."

The Team Focus transformation began in early 2014 when company executives sought to better align the company's existing marketing messaging and brand identification with the evolving insurance environment. The resulting effort helps better identify and position the company, its corporate ethos, and its services with clients' business success, while building on seven decades of history and market service. Today, with almost 400 team members across many diversified operations, Team Focus manages more than 10 million policies, representing more than $1 billion in premiums.

"Because we have incorporated the voices of not only team members, but industry partners as well, this message will resonate with stakeholders and represent what Team Focus Insurance Group truly stands for today," said Tromer. "Our business and people strive to make every one-on-one relationship a success. Simply put, we are dedicated to being the best we can possibly be."

About Team Focus Insurance Group (Team Focus)

Team Focus Insurance Group (Team Focus) is the parent company to a lineup of eight organizations and almost 400 professionals dedicated to serving the property and casualty (P&C) insurance industry. Most prominently, Team Focus subsidiaries include MacNeill Group (MGA, wholesale broking, and company/program management), Focus Technologies (core administration solutions and BPO services) and Capacity Insurance Company (risk). Putting more than 70 years of insurance experience to work, Team Focus takes a unique, value-oriented approach to "Ensuring Your Success" by maintaining a focus first on the growth of customers, partners and team members. For more information, about Team Focus, please contact Jane Fogel at (954) 331-4800, or visit the company's website at www.teamfocusins.com.

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